Today, I am sick and tired of dealing with people who say they want to be on social media but continue to behave like they can shove their brand message into the marketplace through pushy, pitchy,...
5 Red Flags that Prove Your Company is Not Ready to Go Social
I confess – I live in a social media bubble. Wandering outside of my virtual connected world is like an adventurous day trip into the wilderness as I sit with other business people who are not into...
5 Social Media Listening Tips to Help You Survive a PR Scandal
As the salacious details of the News of the World and the Murdoch empire continue to spread, my thoughts turn to the way people use social media for crisis PR management. It’s different than...
The “#aimname” Game: Experiment Revisits Old Screen Names and the Power of Fun in Soc...
Rob Longert Rob Longert, Senior Digital Media Strategist, M Booth Summertime takes many of us back to our childhood: a time in our lives that was simpler. On behalf of the PR industry, I...
5 Ways to Improve Your Google Ranking Using Social Media
I’m a Google freak. I love it! I know what life was like before Google and I can tell you it was no life at all. Even with the doom and gloom prophecies about Google taking over the world and...
To Connect or Not To Connect – That Is The Question (5 Ways to Decide)
Sometimes, it can be unclear who to connect with via social media. We have to manage our personal brand and our off-duty activities, hoping that we don’t do something foolish on camera. We also have...
Rainmaking in Summer: How Agencies Can Nurture Prospects from Social Media to the Gol...
By Dr. Luosheng Peng, GageIn Summertime, the season of beaches, sunburns, and client acquisition! It’s time to break out the golf clubs to charm and snag those prospects. While it may look like you’re...
Lipstick on a Pig? 5 Ways to Upgrade an Existing Social Media Presence
I get asked by my prospective clients on a regular basis to “fix” their online presence. They, in either a rush of enthusiastic urgency (which I adore and nurture) or on the rather expensive...
3 Steps for Building a Social Media Community for Non-Digital Natives (the NYSE and M...
This week I had the distinct pleasure to fly to New York City and present a social media proposal to the New York Stock Exchange. Besides the thrill of going to the Exchange in the City That Never Sleeps,...
Google Vs. Facebook: The Google+ Project Is a New Social Network Populated by People,...
By Craig Macdonald, CMO and SVP for Products, Covario, Inc. Google just announced the launch of its most formidable competitor to Facebook yet – The Google+ Project or “Google+”. This comes hot on...
Social Media Marketing Debate: Ad Shops School PR in Cannes, But PR Still Rules Socia...
Bryan W. Alaspa, Client Services Manager/Social Media, K Squared Communications As reported by Ad Age and multiple sources, ad agencies and creative shops cleaned house in the PR category at the Cannes...
5 Step Process to Turn 30 Pages and 10 Hours into 1 Month of Social Media Content
I have done dozens of white papers for clients and it never fails to confuse me why they don’t do more with the content. They spend significant time and money creating a compelling marketing piece...
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