By Oliver Deighton, Vice President of Marketing, VigLink For marketers, finding ways to turn interest into an actual purchase is the age-old challenge, and one that’s never been more relevant than with...

By Bob Morehouse, CEO, Vermilion Design + Interactive In hindsight, the idea was pretty obvious. Parents love their kids’ artwork. So Rudi’s Organic Bakery, located in food-centric Boulder, Colorado,...

Editor’s Note:  With Social Media usage ever on the rise, social networks have become a prime resource for news and information.  Take a look at social media’s growing role in disaster...

By Susan M. Tellem, Partner, Tellem Grody PR, Inc.  If you like to endorse people you know on LinkedIn, you probably see the occasional egg avatar when the box with your four LinkedIn buddies comes...

By Jeanne Bradford, Principal, TCGen Never has it been more important to innovate on an accelerated timeline. Yet many companies are stuck in the myth that you cannot achieve both innovation and speed...

Editor’s Note:  This is the third in a series of posts about how to maximize the value of search.  Today’s post focuses on best practices in creating engaging content.  Click here for part...

In case you missed National Proposal Day on March 20, there is still time to think about as you go through the process of popping the big question.  David’s Bridal’s “What’s on Brides’...

By AJ Feuerman, Manager of Digital PR and Social Communities, AEG Live Entertainment As a publicist, it never ceases to amaze me that even the most savvy, experienced, popular blogger can utterly fail at...

By Brinn Pfeiffer, Brand Communications Coordinator, Vladimir Jones This past week, Facebook sent the digital nerds, social junkies and media fanatics into a frenzy with the announcement of their news...

By Erik Deutsch, Principal, ExcelPR Group Beyond all the official South by Southwest Interactive events spread across downtown Austin, the five-day festival has spawned a vast ecosystem of companion...

By Lindsey Madison and Adam Root, Co-Founders, SocialCentiv If one thing is clear from what we’ve heard at SXSW Interactive this year, it’s that business owners are trying to figure out how to...

Rice, UNM Study Examines Real-time Censorship on Site with 100 million daily posts An analysis of censorship patterns on the Twitter-like Chinese social media service called Weibo gives the clearest...

By Neil Mody,Founder and CEO, nRelate It’s 2013 and safe to say that the phrase “Content Marketing” can be removed from the buzzword list because it’s here to stay.  In 2012 we heard a lot about...

Editor’s Note:  This is the second in a series of posts about how to maximize the value of search.  Today’s post focuses on best practices in business-to-business SEO.  Click here for part...

Editor’s Note: This is the first n a series of posts about how to maximize the value of search.  Today’s post focuses on best practices in SE engagement.  Click here for part two,  Rules...

By David Rosen, Senior Director, Burson-Marsteller   It’s little wonder why 2012 was proclaimed the year of the animated gif.  A quarter century after their invention, these tiny animated...

By David Rosen, Senior Director, Burson-Marsteller  Corporate communications departments hit their social media stride in 2012, moving beyond experimentation to daily usage.  So to mark this...

By David Rosen, Senior Director, Burson-Marsteller   It can feel as awkward as a middle school dance to start a conversation on Twitter.  This is especially true if your professional years have been...

Ever wonder about celebrities, politicians and others who have huge numbers following them on Twitter?  How do they amass those big numbers – those millions of followers? I used to think about it...

 By David Rosen, Senior Director, Burson-Marsteller I hit the conference jackpot last week at the PRSA International Conference in San Francisco when I ran into a professor who has studied the...