Mobile technology has changed the way we communicate and consume information. For communications professionals, there is no question that mobile is a great way to gain direct access to an organization’s targeted audience. If they haven’t started, by 2014 most companies will be considering a mobile communications strategy. After experiencing great success with theIRapp, we have taken the tested technology platform and developed new products to help organizations communicate their messages to their key audiences via mobile.
This weekend we are launching theCOMMSapp at the Public Relations Society of America’s International Conference in Philadelphia. theCOMMSapp enables communications professionals to give organizations an efficient, simple and cost-effective means to disseminate corporate messages and insights via a native mobile app on Apple’s App Store and the Google Play. We have created a Mobile Corporate Communications LinkedIn group, which we encourage you to join to share your insights on developing mobile strategies for corporate communications. We are very interested in learning what communications professionals are thinking about when it comes to using mobile device in their work.
If you will be attending the PRSA conference, make sure to stop by theCOMMSapp booth and learn more about our native app platform. We look forward to meeting you all there and introducing you to theCOMMSapp.
Below you can find my latest video blog on theCOMMSapp, I hope you watch and enjoy!