Editor’s Note: Steve Rigell recently also wrote “The Sequester’s Silver Lining” and “We Have No One To Blame But Ourselves” for CommPRO.biz By Steve Rigell,...
Battle of the Budgets: The Content Marketing Turf War
By Neil Mody,Founder and CEO, nRelate It’s 2013 and safe to say that the phrase “Content Marketing” can be removed from the buzzword list because it’s here to stay. In 2012 we heard a lot about...
Bad Pharma, Trials and Travails
By W.T. “Bill” McKibben, Senior Counsel, The Great Lakes Group “Everybody’s doing it.” That lame excuse seems the only explanation of rampant bad behavior in the Pharma sector. However, it...
Yahoo!’s Decision to Get People Face-to-Face Will Increase Collaboration
By Carol Kinsey Goman, Ph.D. Marissa Mayer’s decision to stop Yahoo!’s telecommuting has already been criticized by many. But not by me. Here’s why I think it will increase innovation and...
We Have No One To Blame But Ourselves
Editor’s Note: This is a follow-up to Steve’s post, “The Sequester’s Silver Lining”. By Steve Rigell, President,Preemptis, Inc. When the term Fiscal Cliff first entered...
Pope Resigns; But It’s Not Over ‘Til It’s Over
Editor’s Note: This is a follow-up to Susan’s post, “The Vatican Speaks Out, or Does It?“. By Susan Tellem, Partner, Tellem Grody PR Yesterday, Italian time, Pope Benedict XVI...
Embrace the Fiscal Cliff to Improve Your True (Business) Equity
By Gary W. Patterson, FiscalDoctor® Regardless of what Washington does this month, almost every business in America is on a fiscal slope, and most businesses will not notice this decline until...
Five Print Techniques That Look Expensive But Aren’t
By Vladimir Gendelman , CEO, Company Folders We all want our marketing materials to look as impressive and professional as possible without needing to overspend. The truth is that audiences rarely care...
What Lies Ahead for the Marketing/Communications Industry?
Editor’s Note: This week, Peter Granat was named President and CEO of Cision. In a special CommPRO exclusive, Peter shares his perspective on the future of the marketing and communications...
The Seven Second Advantage
By Carol Kinsey Goman, Ph.D. You’re at a business conference and you turn to the stranger standing next to you. He turns to face you and in that instant your brain makes a thousand computations. Is...
3,800 to Zero
By W.T. “Bill” McKibben, Senior Counsel, The Great Lakes Group Following the Savings & Loan Crisis a couple decades ago, roughly 3,800 bank executives were jailed. The more severe crisis we are...
Getting The Most From Your Agency: How-To Tips For Clients To Maximize Results
By Ken Jacobs, Principal, Jacobs Communications Consulting An increasing number of clients who work with agencies—be they PR, advertising,digital,branding,integrated communications, promotional, or...
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