By Susan Young, Get in Front Communications, Inc. She was dubbed “the mother of media psychology.” Dr. Joyce Brothers, a licensed psychologist who passed away on Monday, has been described by...
Time Warner Cable: In Search of an Open Mind
By W.T. “Bill” McKibben, Senior Counsel, The Great Lakes Group In a long overdue move, Al Gore and his partner Joel Hyatt cashed out Current, a non-starter cable channel for lefties (a role already...
Breaking the Media Interview Confidence Barrier in 2013 – Are You Ready?
By Ann T. Willets, President & CEO, Utopia Communications, Inc. Most business executives think their relations with the press will be as testy as a White House news conference or a one-on-one...
Homophobia, Homomisia, and the Associated Press: Why Lingo Counts
By Robert Epstein, Ph.D. The recent move by the Associated Press to ban the use of the word “homophobia” by its reporters is smart, long overdue, and indicative of media and cultural trends. The...
Think Ink: Five Ways to Score Press Coverage at a Trade Show
By Adrienne Appell, Senior Manager Public Relations, Toy Industry Association The reasons companies exhibit at trade shows can be varied … key among these, of course, are introducing new products to...
Using PR to Build Thought Leadership and Drive Market Leadership – Part 3 of 3
By Terri Douglas and Christie Denniston, Catapult PR-IR In the first two parts of this series (Part One is here, Part Two is here), we discussed the elements that make up an industry thought leadership...
The Essential Elements to Building a Thought Leadership Program? – Part 2 of 3
By Terri Douglas and Christie Denniston, Catapult PR-IR In Part I of our three-part series here, we explored and defined the role of a thought leader. Being a thought leader is not easy; it requires a...
The PR Spin Debate Soars Again: Is Terrafugia Flying on Hype Alone?
Victor Cruz, Principal, MediaPR.net How many ways can you peel hype? One could say any story that spreads like a San Diego county wildfire, receiving national media attention lasting for at least three...
What’s a Thought Leader, Anyway? How PR Can Build Yours to Drive Market Leaders...
By Terri Douglas and Christie Denniston, Catapult PR-IR Editor’s note: This is Part 1 of a three-part series. Click through here for Part 2. We live in a world of continuous communication....
Tongue Fu: Self Defense Strategies for Handling Hecklers
By David E. Johnson, CEO, Strategic Vision As our civil discourse has declined, political candidates and CEOs alike are finding themselves subject to heckling. Whether it is Herman Cain, Mitt Romney or...
Is Your CEO a Media Peacock? When Being Shallow is a Good Thing
Victor Cruz, Principal, MediaPR.net I love telling this story about a CEO who messed up a once-in-a-lifetime New York Times interview. (Granted, I should’ve force-fed him interview tips.) The problem...
The Power of Silence: How to Make It Work for You (Part 2)
By Robert J. Geline, 144 Media LLC What happened the last time you were at a dinner party and the conversation ebbed, flowed, and then, as it inevitably does at least once during an evening, stopped? How...
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