By Michael Lissauer, CEO, Park Bench Marketing Group A current ad for Park Bench Marketing Group, created by the students who make up the staff of this extraordinary company, reads “Young...
Together, We Did It: Behavior Intelligence Vendor Brickstream Breaks Through at NRF
By Mike Neumeier, APR, Principal, Arketi Group In November 2012, Brickstream, a developer of behavior intelligence solutions for environments where people shop, gather, work and play, asked us to craft...
Battle of the Budgets: The Content Marketing Turf War
By Neil Mody,Founder and CEO, nRelate It’s 2013 and safe to say that the phrase “Content Marketing” can be removed from the buzzword list because it’s here to stay. In 2012 we heard a lot about...
Beyond Social Media – Three Trends Every Marketing Communicator Should Explore
By Matt Kucharski, APR, Executive Vice President,Padilla Spear Beardsley A few weeks ago, I had the decidedly unique experience of being the lone communications professional on a golf weekend comprised...
Want to Advance Your Career in the New World of Integrated Communications? Help is on...
By Franklin Walton, Ph.D., Principal, Franklin Walton LLC; Professor, Media and Communication Arts, City College of New York; Member, Measurement Commission, Institute for Public Relations City College of...
How to Write Corporate Literature That Actually Sells – Six Tips
By Harvey Hudes, Founder, Caliber Corporate Advisers Recently a friend of mine (you know who you are) told me that no one bothers with sales and marketing materials anymore. That is absurd. I’ll concede...
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