Corporate Communications

The Importance of “The Perfect Match” for Comm Pros

By Vilan Trub, Business Wire From a chilled martini with olives to a hot dog with mustard, certain pairings work so well together that it would be difficult to imagine one without the other. These pairings are the result of a perfect match and Business Wire, the perfect match for anyone looking to reach targeted…

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MyNewsNow! Mobile App from Universal Information Services

Universal Information Services Enhances Suite of Media Monitoring Services with New Mobile App! Omaha, NE, June 20, 2016 – Universal Information Services, a leading provider of media monitoring and measurement to clients nationwide, today announced a new mobile app, MyNewsNow! allowing subscribers to manage media coverage 24/7. MyNewsNow! is the industry’s newest mobile application for monitoring…

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What Does Measuring the ROI of a News Release Look Like in 2016?

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire Almost every day, clients ask our teams how to determine the return of investment when it comes to news distribution services.  Thanks to better monitoring and tracking services, tracking the true ROI of a news release has never been easier. Not every news release may be accountable…

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LinkedIn and Microsoft: A Marriage Made for the Enterprise?

By Chuck Hester, Managing Partner, Chuck Hester Enterprises; Chief Communications Officer,  Big Think Innovation As you have probably heard by now, it was announced on Monday that LinkedIn is being acquired by Microsoft for $26.2 billion in an all cash deal. Immediately my social networks – LinkedIn, Twitter, Facebook – began to light up with the news, and…

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VA Disneyland Analogy Creates Storm of Negative Comments

    VA Secretary Robert McDonald put both his  corporate feet in his mouth this week when he suggested that veterans should not complain about the long wait time for an appointment to see a doctor at the VA.  After all, said McDonald, people waiting in line at Disneyland never complain.  It’s not about the…

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How a Business Can Target Tech Problems from a Cost Basis

By Simon Davis Any organization that has an actual problem is instantly going to want to deal with it. When the writing is on the wall, all hands are on deck, and one hundred percent of effort goes to figuring out how to fix the problem so that individuals in the organization can get back…

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What Every Woman Needs on the Journey from Intern to C-Suite: A #GirlSquad

By Sandra Fathi, President and Founder, Affect I have been running my own agency for going on 14 years this April and even before I started on this journey, I sought out mentors and advisers to help me make difficult decisions, avoid costly mistakes and accelerate the growth of my business. Some of the most valuable investments that…

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Making Decisions During A Corporate Crisis

By Dian Griesel, President of Dian Griesel International The word “crisis” originates from the Greek krisis, which translates, literally, as “decision.” When public companies are faced with crises, decisions must be made about how best to communicate this information to shareholders, the investment community, the media and the public at large. However, just as there’s…

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The Value of Consistent Corporate Communications

By Dian Griesel, President of Dian Griesel International Whether the economy is booming or approaching a downturn, a company’s public relations budget is often the first to take a hit. When things are going well, some management teams consider public relations to be unnecessary, and when they’re not, shortsighted companies make hasty decisions in an…

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Glossophobia: The Fear of Public Speaking

By Dian Griesel, President of Dian Griesel International Did you know that as many as 75% of all people suffer from the affects of Glossophobia? Yes, that’s right: Glossophobia or, as it is more commonly known, fear of public speaking. For many, fear of public speaking is a fear greater than death. Fortunately the terror…

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How To Make Your Video Cover Letter More Like A Movie Trailer

By Carol Kinsey Goman, Ph.D We are witnessing the death (or at least the ineffectiveness) of the traditional cover letter for job applicants. If you want to stand out in the crowd, hiring managers today prefer something a little more interesting and efficient. “Try a video cover letter,” says Chris Brown, vice president of human…

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How to Celebrate Earth Day

By Ryan McCarty, Director of Community and Employee Engagement, TCC Corporate social responsibility (CSR) programs are practically a given at most companies these days, but that doesn’t necessarily mean all companies are doing good in a meaningful and genuine way. It’s pretty easy to sign a check and call it a good deed, but for many businesses,…

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Gender Differences in Workplace Communication

By Carol Kinsey Goman, Ph.D A few years ago, I conducted research in the United States, Europe and Canada to see how gender differences in communication were displayed in the workplace. The first thing I found was that both men and women identified the same sets of strengths and weaknesses in themselves and each other.…

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Michael Levine…For Consideration

“Tuesday night’s results didn’t make much immediate difference to the delegate math, but both Cruz and Sanders are moving on to New York with the wind at their backs. But, you would be wise to remember, in the end…..the dogs gather and they bark but the parade continues on.” —— Michael Levine, media expert and best-selling…

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How the C-Suite Can Keep its Finger on the Generational Pulse

By Ann Arnof Fishman, President, Generational Targeted Marketing How well do you know your customers? Are you in touch with America’s six distinct generations? You better be if you want to see results, because each of these unique generations has very different values, attitudes, lifestyles, and preferred methods of communication. To succeed, your marketing plan must…

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Has SeaWorld Jumped the Shark?

By Heath Fradkoff, Principal & Founder, Ward 6 Marketing It was announced last week that SeaWorld will halt its controversial Orca performances. Both the theme park’s attendance and company’s stock price have taken a hit since public backlash against their treatment of these creatures reached a fever pitch, largely spurred by the 2013 documentary, Black…

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Brussels Attack, Another Western Soft Target Hit: What You and Your Business Need to Know

By Jessica Robinson, Founder & CEO, PurePoint International Anytime I hear of a terrorist attack, whether it is in Nigeria, Turkey, Syria, or a western country, as a security practitioner, researcher and peace advocate, it is hard to digest. I immediately think of mothers, fathers, sons, and daughters who will never return home. When I learned about the Brussels attack, it had…

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The Immeasurable Importance of Face-To-Face Meetings

By Carol Kinsey Goman, Ph.D In today’s business world of video meetings and teleconferences, the value of face-to-face encounters can often get overlooked. That is unless you, like Michael Massari, believe that face-to-face interaction is and will continue to be our most effective form of communication. Massari is Caesars Entertainment Senior Vice President of National Meetings…

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Celebration of International Women’s Day – Opinion

By Julia Shewchuk, Owner, Serenity Acres Farm, Contributor at MotherEarthNews.com Every day is International Women’s Day in my eyes! Every day should be Mother’s Day or Father’s Day or Valentine’s Day! We shouldn’t need one special day to point out how fabulous Women are, Mothers, Fathers, Husbands, or Wives. We shouldn’t need one special day to…

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The Steak not the Sizzle — Women and Power; Women and Communications

By Davia B. Temin, President and CEO, Temin and Company As we all honor International Women’s Day in our own way, I’d like to turn for a moment to the topic of the growing power of women around the world, especially as communications becomes a core component of leadership, not just an add-on. For so long, women both…

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