Corporate Communications

The Value of Consistent Corporate Communications

By Dian Griesel, President of Dian Griesel International Whether the economy is booming or approaching a downturn, a company’s public relations budget is often the first to take a hit. When things are going well, some management teams consider public relations to be unnecessary, and when they’re not, shortsighted companies make hasty decisions in an…

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Glossophobia: The Fear of Public Speaking

By Dian Griesel, President of Dian Griesel International Did you know that as many as 75% of all people suffer from the affects of Glossophobia? Yes, that’s right: Glossophobia or, as it is more commonly known, fear of public speaking. For many, fear of public speaking is a fear greater than death. Fortunately the terror…

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How To Make Your Video Cover Letter More Like A Movie Trailer

By Carol Kinsey Goman, Ph.D We are witnessing the death (or at least the ineffectiveness) of the traditional cover letter for job applicants. If you want to stand out in the crowd, hiring managers today prefer something a little more interesting and efficient. “Try a video cover letter,” says Chris Brown, vice president of human…

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How to Celebrate Earth Day

By Ryan McCarty, Director of Community and Employee Engagement, TCC Corporate social responsibility (CSR) programs are practically a given at most companies these days, but that doesn’t necessarily mean all companies are doing good in a meaningful and genuine way. It’s pretty easy to sign a check and call it a good deed, but for many businesses,…

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Gender Differences in Workplace Communication

By Carol Kinsey Goman, Ph.D A few years ago, I conducted research in the United States, Europe and Canada to see how gender differences in communication were displayed in the workplace. The first thing I found was that both men and women identified the same sets of strengths and weaknesses in themselves and each other.…

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Michael Levine…For Consideration

“Tuesday night’s results didn’t make much immediate difference to the delegate math, but both Cruz and Sanders are moving on to New York with the wind at their backs. But, you would be wise to remember, in the end…..the dogs gather and they bark but the parade continues on.” —— Michael Levine, media expert and best-selling…

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How the C-Suite Can Keep its Finger on the Generational Pulse

By Ann Arnof Fishman, President, Generational Targeted Marketing How well do you know your customers? Are you in touch with America’s six distinct generations? You better be if you want to see results, because each of these unique generations has very different values, attitudes, lifestyles, and preferred methods of communication. To succeed, your marketing plan must…

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Has SeaWorld Jumped the Shark?

By Heath Fradkoff, Principal & Founder, Ward 6 Marketing It was announced last week that SeaWorld will halt its controversial Orca performances. Both the theme park’s attendance and company’s stock price have taken a hit since public backlash against their treatment of these creatures reached a fever pitch, largely spurred by the 2013 documentary, Black…

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Brussels Attack, Another Western Soft Target Hit: What You and Your Business Need to Know

By Jessica Robinson, Founder & CEO, PurePoint International Anytime I hear of a terrorist attack, whether it is in Nigeria, Turkey, Syria, or a western country, as a security practitioner, researcher and peace advocate, it is hard to digest. I immediately think of mothers, fathers, sons, and daughters who will never return home. When I learned about the Brussels attack, it had…

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The Immeasurable Importance of Face-To-Face Meetings

By Carol Kinsey Goman, Ph.D In today’s business world of video meetings and teleconferences, the value of face-to-face encounters can often get overlooked. That is unless you, like Michael Massari, believe that face-to-face interaction is and will continue to be our most effective form of communication. Massari is Caesars Entertainment Senior Vice President of National Meetings…

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Celebration of International Women’s Day – Opinion

By Julia Shewchuk, Owner, Serenity Acres Farm, Contributor at MotherEarthNews.com Every day is International Women’s Day in my eyes! Every day should be Mother’s Day or Father’s Day or Valentine’s Day! We shouldn’t need one special day to point out how fabulous Women are, Mothers, Fathers, Husbands, or Wives. We shouldn’t need one special day to…

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The Steak not the Sizzle — Women and Power; Women and Communications

By Davia B. Temin, President and CEO, Temin and Company As we all honor International Women’s Day in our own way, I’d like to turn for a moment to the topic of the growing power of women around the world, especially as communications becomes a core component of leadership, not just an add-on. For so long, women both…

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What Every Woman Needs on the Journey from Intern to C-Suite: A #GirlSquad

By Sandra Fathi, President and Founder, Affect I have been running my own agency for going on 14 years this April and even before I started on this journey, I sought out mentors and advisers to help me make difficult decisions, avoid costly mistakes and accelerate the growth of my business. Some of the most valuable investments that…

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#pledgeforparity in the C-suite and Beyond…

By Sabrina Horn, Managing Partner–Technology Practice, Finn Partners Today is an important day for women around the world, be they in any business field or running the business of their homes.  The theme for this day is #pledgeforparity, which by some accounts is believed to occur by either the year 2095 or 2133.  That seems…

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Why is International Women’s Day Still Needed?

By Leslie Grossman, Chair, Vistage International On this year’s International Women’s Day, Tuesday, March 8th, we reflect on the fact that study upon study proves that when women are present in corporate and government leadership, there is more collaboration and economic growth; yet progress is slow. Nevertheless, some believe that women should not be singled out…

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Women in STEM, Where We Started and Where We Are Today

By Dr. Erika Ebbel Angle, CEO and co-founder, Ixcela 50 years ago, few women pursued degrees and careers in Science, Technology, Engineering and Math (STEM). The challenges these women faced were complex and ranged from general gender bias to a widespread belief from male counterparts regarding their ability to “handle” both the content and the stamina to…

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In Celebration of International Women’s Day: The Modern Femme™ Movement

Editor’s Note:  CommPRO reached out to our community to share their thoughts in celebration of International Women’s Day.  This article is submitted by Katy Blevins & Somer Chambley, co-founders of The Modern Femme™ Movement. Women today face overwhelming societal pressure to be “everything to everyone.” Left physically exhausted, mentally depleted and often feeling personally and professionally…

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Shattering the Glass Ceiling in the French Food Industry

Editor’s Note: CommPRO reached out to our global community, seeking perspectives about International Women’s Day.  We appreciate this post from Martine Pelier, managing director of Active International’s Paris office and a newly inducted Knight of the French National Order of the Legion of Honor No one knows the French food industry quite like Martine Pelier. Working in a country…

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The Power Of a Woman

By Julie Rammal, Founder, JSport A woman says it all. If we break down the powerful word, woman, Wo, is a variant spelling of the word whoa and man is a male figure that demonstrates the acts of courage and strength. A woman is an amazing powerful being that can not only raise children, work, inspire,…

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