Communications professionals work throughout every industry building a framework for positioning corporate messages, insights and developments. At the highest level, it’s their mission to get those messages dispatched along the correct channels to reach the correct audiences.
However, in today’s 24/7, digital-media driven and information overload world, ensuring that a company’s message actually reaches its desired audience has become ever more difficult. That is, until today. Mobile devices and apps now exist and have proliferated to such a great extent that organizations can easily and directly reach those individuals who can make a difference to their businesses or missions. Communications apps have emerged as an ecosystem for corporate communications professionals to explore new strategies to attract customers, develop relationships, and leverage positive attention.
There is a mobile revolution underway. This isn’t just a growing trend; it’s a complete paradigm shift in how people expect to consume information. A recent eMarketer survey in 2013 showed that U.S. adults will spend almost half of their overall media time — 43.6 percent — with digital. Of that time, 19.4 percent will be spent on mobile, compared with 19.2 percent on laptops and PCs. If the role of today’s corporate communicator is to get the message out using the right medium, native apps, with more than 30 billion downloaded in 2011 are a solution.
Corporate communications can’t be just about chasing trends, however. So consider that Yankee Group analyst Rich Karpinski forecasted the size of the new “mobile economy” to reach U.S. $3.1 trillion by 2017. In Karpinski’s report “Mobile Leadership Strategies – Leading in the Mobile Economy” – he says “As the world becomes ever more mobile, the old guard fades away and new, vibrant mobile leaders come to the fore. What do they all have in common? They all see not only how mobility changes the rules of the game, but also how mastering the new rules and leveraging mobility will catapult them past their competitors, helping them drive revenue growth and capture mobile success.”
With that perspective, now is the time for a solution like theCOMMSapp – the native app technology platform that allows any organization to affordably have an app on Apple’s App Store and the Google Play Market in only a few weeks. theCOMMSapp will officially launch at the 2013 Public Relations Society of America (PRSA) International conference in Philadelphia this weekend. We look forward to meeting our fellow communicators at this event. Until then, you can learn more about our native app technology communications platform by visiting www.theCOMMSapp.com.