About Steve Lundin
Marketing humorist and media strategist Steve Lundin has spent two decades studying why marketing and communications programs fail. He speaks nationally, writes for several publications and is collecting this material into his new book, Marketing Nightmares: slated for publications in October 2012. Lundin’s mantra is simple: it’s only by studying the mistakes of others that marketers can understand what (might) work; and spare themselves the embarrassment of being lambasted by marketing humorists (like Lundin). This site contains Lundin’s writings, interviews with thought leaders and a growing body of case material that has made many (except those involved), laugh out loud at the sheer ludicrousness of ideas that have somehow been given a green light (and a budget). Welcome to the funniest nightmares you’ll ever experience!
BIO
Steve Lundin is the chief hunter and gatherer of BIGfrontier Communications Group, a Chicago based media strategy firm. He is the humor column for MediaPost’s Marketing Daily and has written for the Chicago Tribune, International Watch and a variety of aviation publications. He has worked as a professional marketing executive for several Chicago area marketing companies, as a production manager and cartoonist for a regional newspaper chain and as the public relations director for a national non profit agency. He is a writer, cartoonist, photographer, videographer, designer, amateur sociologist, pop culture expert/collector, scuba diver, motorcyclist and aviator in the making. And he knows a few things about marketing, having consulted for nearly 100 companies from Fortune 50 to a couple of guys in a garage with a business plan.
Lundin operates BIGfrontier, one of Chicago’s longest-running thought leadership events for technology and marketing professionals. In 2004, Churchill Trust named the BIGfrontier event one of the country’s best for professional networking.
Lundin is an active blogger and has been quoted in many marketing and technology magazines. He has thrice been named one of the Top 100 most influential people in Chicago’s technology community (2000, Chicago Sun-Times, 2001, 2002, I-Street magazine).
Lundin did his undergraduate work in English and Cultural Anthropology at the University of Wisconsin and his graduate work in Counseling Psychology at the Adler School of Professional Psychology. Additionally he studied at Second City and published Faux, the magazine for phonies, a regional version of the Onion.
Awards
BMA Tower Awards: Silver
BMA Tower Awards: Bronze
League of Professional Communicators award of excellence
League of Professional Communicators award of excellence
PCC Golden Trumpet
PRSA: WI Best of Show
Online presence
BIGfrontier event organization
