By Brian Rafferty, global director of Customer Insights for Siegel+Gale When we embarked on conducting the first Global Simplicity Brand Index in 2010, my colleagues and I were trying to prove that...
So, How Do You Like Them Apples?
By Liz Castleman, Siegel+Gale, Los Angeles office It’s interesting that people are so wrapped up on what Apple is calling the new, third-generation iPad—“iPad,” with no number. Even...
The Invisible Hand and Brand Differentiation – Part One
By Holly Shi, Senior Strategist for the Siegel+Gale Beijing Office As a brand strategist, the most interesting part of my industry is that branding theories can teach everyone a little more about...
Complex Language: Why You Should Fire Congress
When you’re bad at your job, you get fired. And that’s exactly what voters should do to Congress this fall. Forget about wars, unemployment, recession and healthcare reform. Congress should be fired...
2011 Global Brand Simplicity Index: Google, Amazon, IKEA Among the Top Ten
Simplicity is elemental, essential and profitable. In Siegel+Gale’s second annual Global Brand Simplicity Index™ we dive deeper, quantifying the impact of technology and taking an...
Simplicity Pays: Siegel+Gale CEOs on the Benefits of Elegantly Clear Communications
Co-CEOs David Srere and Howard Belk explain the value of simplicity and how it can improve the lives of consumers across the globe. Read all the findings from Siegel+Gale’s Global Brand...
America’s Crisis of Complexity: The Gobbledygook Must Go
By Alan Siegel, Founder, Siegel+Gale How is it that we can run the country with a 16-page Constitution, yet it takes 2,074 pages and more than 400,000 words of gobbledygook to present the Senate...
Simple Complexity – What Google, Apple, Microsoft and MIT Teach Us about "...
By Maria Jalasvirta, Strategy Analyst, Siegel+Gale, London Are you a technophobe? If so, contrary to what you might assume, emerging technologies might actually work in your favor! Why? While...
Simplicity in healthcare communications? It does exist.
When it comes to complicating consumers’ lives with complex and convoluted communications, no industry does it better than health insurance. Look no further for confirmation than in Siegel+Gale’s 2011...
A Victory for Simplicity
I’m a big believer in the idea that simplicity is facilitated by technology. And across the globe, ease of communications is considered technology’s greatest contribution to a more simplified life. So...
Making Paperwork Less Taxing
Runaway complexity Almost three decades after we created the 1040EZ tax form, the IRS approached us with another major challenge: letter proliferation. The IRS sends out more than 200,000,000 notices a...
