In today’s evolved earned media landscape, communications strategies must be both proactive & reactive–in one word, agile. Get tips/best practices to help successfully navigate these communications waters…
Corporate Social Responsibility
Learn how CSR embraces responsibility for a company’s actions and encourages positive impact through its activities on the environment, consumers, employees, & communities—their ‘stakeholders’…
Effective Email Marketing
Gain insight and best practices/tips about how to find and grow your email marketing ROI through effective email creative development, production and implementation…
Marketing Nightmares
Marketing Nightmares provides an in depth look expensive mistakes, coupled with an explanation of why they happened and what we as marketers can do to avoid them. ..
The Power of Women in Communications
Women control $5 trillion in spending annually and women 50 and older have a net worth of $19 trillion. Learn about the online habits of those women and how you can reach them best…
PR ROI
Learn how to evaluate and gain actionable insights about the “ROI” of public relations, based on media trends across all forms: print, broadcast and digital; traditional and social; trade and consumer…
Social Video
Social Video is content that your target market can easily share. Most online marketing video should be socialized to enable stakeholders to become brand ambassadors—key to your social marketing plan…
Content Is Not King, It’s Dictator: Search Engine Land’s Executive Editor...
“It may sound trite, but content is no longer king. It’s gone beyond and is now dictator,” says, Chris Sherman, Executive Editor of SearchEngineLand.com and President of Searchwise...
Want in on the Facebook IPO? Be Wary – As Scams Abound
With a number of “hot” offerings looming such as those of Facebook (possibly delayed until June, according to PC Mag and others) and Twitter, it appears that the scamsters are coming out of the...
10 Big Ways Social Media Is Changing the World (and Why You Should Care)
I admit that I did not expect to get any flak for my last post about the Dark Side of being a social media evangelist. However, much to my surprise, I did. Some people good-heartedly teased me a little...
How to Pitch Yourself in 30 Seconds: Three Tips for Developing Your Career Sound Bite
Picture this common scenario: You meet someone at a networking event or you call someone during the work day. They are busy or distracted. So, how do you reach them? First your message must be on target...
The Dark Side of Being a Social Media Evangelist
I freely, willingly, and openly admit it – I am a social media evangelist…okay, zealot. I bet you probably know one or two yourself. To illustrate, do you know anyone who believes as...
Maximize Your Social Media Job Search: Four Ways to Win
As you know, social media is now a major player in job search. If you’re not front and center in social media, you’re at a serious competitive disadvantage in the job market. Want some proof?...
What Is That Sucking Sound? Teetering on the Productivity Line in Social Media
I have been toying with the idea of giving up watching TV. I have talked about this for a bit of time now among my social media family and I have not yet done it. This might very well be the week it...
Hot Job Apps: How to Use Your Smartphone to Land a New Job
I recently read that 86% of job seekers who have a smart phone would use it to search for a job (here’s a reference to the Kelton Research study in Phandroid). Why? A full 65% said it could be...
SEC Continues Crackdown on Companies with Substantial Foreign Operations
Over the past year, the SEC has moved to protect U.S. investors in U.S. companies with substantial foreign operations through: Trading suspensions of at least 20 U.S. issuers based abroad. Stop orders...
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