Braille Institute of America, Inc., is a non-profit organization founded in 1919 whose mission is to provide free programs and services to help children and adults with vision loss live active, fulfilling lives. We are headquartered in Los Angeles, but have facilities throughout Southern California, as well as a variety of national programs.

Job Description:

We are seeking a Public Relations Specialist to join our National Programs team. This person will report to the Marketing & Public Relations Director, and will assist with the management of Braille Institute’s Public Relations and Marketing program with the goal of increasing organizational visibility, public engagement and client enrollment in our programs.

Primary responsibilities will include coordinating both regional and national PR campaigns and media outreach, maintaining the Cision media database, serving as a spokesperson for the organization as needed, assisting with the expansion of the Community Partnership program, as well as assisting with media buys and maintaining annual advertising calendar. This position also will be involved in coordinating the design, writing and editing of both internal and external publications, email blasts, Web copy, collateral materials and other communications tools, as well as assisting with the creation of an internal communications plan, coordinating the day-to-day management of all Braille Institute social media properties, and assisting with the creation of an updated social media plan that supports increased online growth and audience engagement. And other duties as assigned.

Job Requirements:

Effective communication skills required to interact with media representatives and the public on behalf of the organization. Strong analytical skills needed to compile and analyze data and metrics to measure advertising and marketing effectiveness. Ability to work with diverse audiences and an understanding of audience segmentation. Strong public speaking and presentation skills necessary to serve on a variety of internal and external task force groups representing Braille Institute in the community. Strong editorial skills necessary to plan, research and write press releases, articles and ad copy on Braille Institute services for a variety of print and e-communications vehicles. We are looking for a strategic thinker with the ability to contribute new ideas and energy to our team.

Basic Qualifications:

• Strong organizational skills and the ability to multi-task priorities & assignments.
• Ability to work under tight deadlines while maintaining accuracy and efficiency.
• Strong communication skills, both written and verbal.
• Detail-oriented, thorough, with good follow through.
• Self-starter with the ability to refine existing systems and create additional efficiency.
• Strong presentation and public speaking skills.
• Effective editor with knowledge of AP Style guidelines.
• Proficient use of a variety of Social Media platforms and familiarity with Social Media best practices.
• Proficiency with Microsoft Office and familiarity with the Adobe Creative Suite and the Mac platform. Knowledge of media management software such as Cision.
• Ability to work both independently and as part of a collaborative team.

Required Education/Experience:

B.A. degree in communications, marketing, journalism or related field.

Minimum of three years experience working as part of a marketing/communications team in a non-profit, agency or corporation, with responsibility for increasing community engagement and driving visibility.

Experience managing a variety of social media accounts and a track record of increasing audience engagement.

Experience communicating with media representatives and a track record of successful placements in regional or national news outlets.

Experience writing for both print and Web communications. Knowledge of basic principles of SEO and Web communications in the 21st century.

This is primarily a project based position that will help focus our efforts in regards to a redesign of our website (www.hayden-homes.com), provide direction in the ever changing world of online marketing (from PPC campaign implementation to social media marketing and everything in between), help us to get up to speed on our database marketing efforts, provide clear guidance on our public relations outreach and response mechanisms, maintain and recommend improvements to our growing market research activities, organize and implement our customer loyalty and referral programs and provide direction and leadership to your direct reports on the corporate marketing team.

Skills/Qualifications

• Demonstrated success in a corporate or brand marketing role
• College degree in Marketing or a related field (Advertising, Public Relations, Communications, etc.) preferred, but not required
• Outstanding communication skills – both in person and via e-mail.
• Excellent organizational skills – there are multiple moving parts with almost every task so we need someone who is able to keep everything in order so nothing “slips through the cracks”
• Strong ability to plan, prioritize and manage multiple tasks in a fast-paced and rapidly changing environment
• Proven track record of excellent teamwork and cross-group collaboration
• Effective problem solving skills – the Corporate Marketing Manager is often presented with interesting challenges that require creative solutions and we need someone who is able to determine what those solutions might be with minimal guidance
• Good judgment and professional maturity
• “Can Do” Attitude – not every task assigned to the Corporate Marketing Manager is going to be super fun, but we need someone who will tackle the mundane with the same enthusiasm as the extraordinary
• Excellent communication skills with a broad range of audiences – this position requires the ability to “manage up” as well as down
• Ability to lead in an environment of constant change
• Introductory knowledge of Adobe Creative Suite (primarily Photoshop or Illustrator) – we’re not looking for a Graphic Designer (we’ve got one of those) but rather someone who has a very basic knowledge of graphic design programs that would allow them to make minor tweaks and changes to marketing materials as needed
• Displays “Tech-Sense” – we’re not looking for an IT expert (we have those too), but someone who has a basic level of comfort and willingness working with the technical aspects of marketing such as updating our website through the CMS and updating community information in our KOVA marketing and project management software
• Desire and willingness to grow your career with the marketing team at Hayden Homes. The person in this role is uniquely positioned to move up within the marketing organization as we grow and progress.
• Successful employee management experience

Key Accountabilities
Brand Management
- Maintain and promote Hayden Homes brand internally and externally
- Ensure consistency in voice and appearance across all channels by working with field marketing and other departments

Online Marketing
- Strategy development
- Manage SEO activities
- Manage budget and provide guidance on PPC campaigns
- Online advertising – Zillow, Trulia, etc.
- Link building
- Social media strategy development and implementation

Website
- Website optimization for search rankings
- Oversight of content updates
- Integration w/ KOVA (our internal operation system that provides key content for our website
- Identification and implementation of upgrades/additional content as necessary

E-mail marketing
- Develop e-mail marketing strategy and calendar
- Utilize KOVA (the CRM portion) to develop a regular e-mail marketing campaign to past, current and potential future customers
- Coordinate e-mail communications with sales leaders to ensure effective customer communication

Referral Program
- Assist in overhaul of existing Friends & Family program
- Develop strategic plan and communication calendar for referral program

Loyalty Program
- Assist in development and implementation of new customer loyalty program for Hayden Homeowners to be implemented in early 2014

Public Relations
- Oversee development and upkeep of media contact list
- Oversee creation and distribution of press releases for new community launches, First Story Grant Homes (co-branded w/ First Story), ribbon cuttings, company awards, etc.

Company Newsletter
- Oversee development and deployment of the company newsletter on a quarterly basis

Market Research
- Provide day to day supervision and guidance to Market Research Specialist
- Oversee regularly scheduled updates to company and regional dashboards
- Oversee set up and implementation of new regions/areas as needed
- Work with Market Research Specialist and Director of Marketing to identify and implement additional areas of need from a research perspective that will help grow the Hayden Homes business and influence strategic decision making at the Senior Management level

KOVA
- Serve as marketing subject matter expert on KOVA, our internal operations software system
- Work with Purchasing Manager and KOVA to identify and implement additional marketing related projects as needed

Employee Supervision
- Supervise 2+ employees on a daily basis

• Marketing Coordinator
• Market Research Specialist

- Conduct quarterly reviews and assist in setting goals, both personal and professional for direct reports

• We care more about results than process. We’ll do our part with access to the best technology and resources
• We move fast and fair; we’re allergic to red-tape and bureaucracy
• We’ve been profitable since day 1
• Our team is broad and dynamic. We’ve got Silicon Valley heavies, a vibrant crop of ambitious recent graduates, and everything in between
• We take work seriously, but we most definitely do not take ourselves too seriously. If we did, would we have a full-time Happiness Engineer on staff?
• We love to learn. We have regular lunch-time guest speakers, we encourage visits to conferences and successful start-ups, and we have our own in-house library

 What you’ll do:

• Drive revenue though existing and new marketing channels
• Learn how to get traffic from search engines like Google, and Bing
• Build excitement and traffic from social networks like Facebook, LinkedIn, and Twitter
• Help generate banner advertising revenue
• Expand our email marketing efforts
• Unleash your creativity by creating new ads and inputting ideas for landing page designs

 
You believe that work and fun can, in fact, coexist:
 
Bored employees make boring products. At Inflection, there’s no such thing. We run big websites with millions of users, but we’re allergic to the sterile and cold corporate culture. Work and life should definitely be buddies, so we’re serious about cultivating a fab work environment. To wit:

• Conveniently located off 101 in Redwood Shores, with free Caltrain access through company sponsored GO Pass and a shuttle from both the Hillsdale and San Carlos Caltrain stations
• Business goals celebrated with Major Milestone Trips and frequent Friday Happy Hours
• Company sponsored catered lunch daily
• A start up’s pantry of complimentary beverages and snacks
• Company subsidized gym membership at nearby Pacific Athletic Club
• High energy team with great mix of experienced entrepreneurs, talented engineers, and successful Silicon Valley veterans
• Culture of acting with integrity
• Competitive compensation including equity options
• Comprehensive benefits package including medical/dental coverage, 401K, and life insurance

As a member of the Global Communications and Public Affairs team, you will work cross-functionally to help communicate with journalists and other thought leaders; devise specific communications materials and campaigns based on understanding of journalists’ interests; engage in face-to-face meetings with commentators and other opinion formers; develop print and web-based material supporting these campaigns; and counter misinformation that might interfere with our business and ability to serve our users. We’re looking for great communicators who can understand complex issues and explain them in person and also via well written, simple blog posts, FAQs, video scripts and more.

Responsibilities include:

• Execute custom client marketing extensions by communicating with internal departments; including Ad Sales, Production and Off and On-Air Creative as well as outside contacts (ie ad agencies and clients).
• Maintain sponsorship tracking documents and continually update sponsorship tracking software and database systems
• Gathering assets, routing creative through necessary internal and external levels of approval, creating production timelines and managing client relationships, expectations and needs.
• Coordinate national sponsorship logistics for CMT events.
• Maintain & distribute internal sales materials (One-sheets) and logistical documents
• Oversee post-marketing recaps, promotions status report and create compilation reels and dubs as requested.
• Track and distribute to Integrated Marketing team new marketing requests. Maintain record of marketing request activity. Manage & organize hard files for marketing requests.
• Archive and maintain tape library & circulate recent integrations for departmental review.
• Performs other duties as assigned.

Basic qualifications:

• Bachelor’s degree or equivalent is required.

Desired qualifications:

• One to two years of work experience is preferred.
• Must be proficient in MS Suite including: Excel, Powerpoint, Word and Outlook.
• Ability to work efficiently with minimal supervision, to take responsibility for getting tasks completed perfectly, meticulous attention to detail is required.
• Must have strong organizational skills, the ability to prioritize and manage multiple projects, excellent written and verbal communications skills.
• Should exhibits enthusiasm and take initiative.
• Must be adaptable and flexible.  
• Requires the ability to work well under pressure.  
• Must be a team player who enjoys a hectic, unpredictable and non-traditional work environment.

KEY RESPONSIBILITIES

• Collaborate with the IRO on the development of the IR strategy, operating plan, and budget.
• Collect and analyze sell-side analyst models, develop and maintain internal consensus model, compare to internal budgets and projections and regularly provide updates within IR and to Sr. Management
• Collaborate within the organization to understand potential changes to budgets and forecasts and proactively assess potential impact from IR perspectives.  Perform adhoc analysis as needed for IR to gain better understanding of key metrics and drivers for the Company and how these compare to sell-side and buy-side perceptions
• Monitor and analyze data relating to trading activity, relevant industry data, and peer company performance and events and provide insights to IR and management team
• Review and update as required IMAX quarterly SEC filings in coordination with IMAX Finance team
• Collaborate within IR and others within organization to develop appropriate strategies for analyst and investor discussions in preparation for and in reaction to earnings releases and other significant events
• Work within IR and in collaboration with others within the organization, including Corporate Communications and Legal, to develop and edit written materials, such as investor presentations, scripts and press releases for use on quarterly earnings calls, at investor conferences, and for other Company or investor events
• Maintains the Investor section of the IMAX website, updates as needed and looks for ways to continuously improve the website for investors and analysts
• Provides organization, contract, logistical, and administrative support for conference calls
• Ensure Investors and Analysts have accurate depiction of Company by effectively communicating IMAX messages and addressing questions from Investors and Analyst in a professional manner and in line with Company and regulatory agency policies
• Maintain comprehensive knowledge of IMAX’ products and business, competitor products and businesses as well as financial markets to assist in representing IMAX to the investment community
• Primary operator of the CRM database and targeting system that supports the investor relations program

REQUIREMENTS

• At least three years of experience in investor relations, corporate finance, or business development/strategy, preferably for a public company, financial institution or consulting company.  Exposure or experience in the Entertainment/Media space is beneficial
• In-depth experience in financial modeling and analysis, company valuation techniques, budgeting and long-term projections using Excel. 
• A clear and thorough understanding of the financial modeling techniques used by security analysts and investors to project a company’s operating and financial performance and the resulting value for its stock
• A good understanding of the financial and investment markets and an understanding of strategic communication, public relations, marketing and media.
• Strong interpersonal skills and relationship management and superior intellect
• Excellent oral and written communication skills, financial and investment analysis skills, and presentation ability
• A strong appetite to learn and a proficiency in anticipating and resolving problems.
• An energetic, efficient, and resourceful team player and individual contributor
• Ability to handle highly stressful and uncertain environments and manage time driven deadlines.
• College degree required, with a master’s degree highly desirable.

Oversee and provide internal communications between Corporate, Buying Office and Supply Chain. Develop and manage messaging and content to associates. Incumbent will be the gatekeeper of Corporate communications through internal branding and announcements. Will handle general
Corporate communication in the areas including, but not limited to:

• Coordinating information that will be sent through current channels such as Pleasanton Connection, BO Connection;
• Coordinating with Stores Communication Team to ensure that key messages from Stores that are relevant to the rest of the organization is effectively communicated;
• Counseling appropriate stakeholders on communications programs, strategies, events and their potential enterprise-wide applications;
• Creating new ways to energize the associates and potential job candidates through our Ross and career web site;
• Partnering with departments/functions, etc. to define communication and support needs
• Designing presentations and other persuasive materials, both print and electronic, for internal audiences;
• Producing relevant and understandable communications via print, broadcast, platform (in person) and intranet;
• Building corporate internal brand reputation and also increase associate engagement, productivity and retention.
• Develop content for executives/ leaders when they need to communicate with employees; Support recruiting/ onboarding and change management projects;
• Measure communications effectiveness and recommend changes/ improvements as needed;
• Provide counsel regarding what information should be presented to associates; the methods by which it should be delivered and the timing for the information’s release.
• Support recommendations with research or experience; proactively offers advice when needed to improve internal communications and organizational climate.
• Develop a strategic internal communications function and program that engages associates at all levels of the organization to support Ross Stores Inc.’s organizational priorities.
• Consistent with the internal communications plan, develops, edits and writes content for a variety of internal communications vehicles including e-mail, internal newsletters, associate forums, Intranet, etc..
• Coach management and teams on the best ways to communicate information to associates;
• Advocate on behalf of internal communications strategy to gain alignment and support for cohesive internal communications program.
• Continually seek information on trends and techniques in internal communication from across the retail industry, as well as best practices from other industries. Evaluate which new ideas and technologies would be appropriate and successfully incorporates them into the internal communications program.
• Determine whether internal communications initiatives are successful by developing measurement approaches and measuring the results of communication efforts (including surveys, focus groups, and other techniques determined to be appropriate). Use information gained through measurement to adjust communication plan, messages, delivery methods, etc. as needed.

ESSENTIAL FUNCTIONS:

Internal Communications:
 Responsible for gatekeeping all Corporate communications through a single point of contact and consistent format;
 Responsible for managing general Corporate communications including quarterly management meetings, events, and announcements;
 Creates, communicates and implements communications style guide, branding tone for all corporate communications.
 Works with Store Communications teams for Ross and dd’s to ensure alignment with store brands.
 Works cross-functionally and with Leadership to determine new communications strategies, programs and formats;
 Craft and execute thoughtful, comprehensive communication plans focused on the end user;
 Coordinate on-site virtual events that connect associates. Example: Quarterly Management Meetings (Q Meetings);
 Support talent acquisition with engaging internal and external material that captures candidates and associates;
 Deliver content tailored for team members in a variety of work environments – Corporate Office, Buying Offices, Supply Chain and Stores;
 Develop and execute communication programs that enhance associate understanding/ engagement and to promote company culture;
 Periodically measure the value of communication delivery methods to ensure that processes are effective and cost efficient. Recommend changes/improvements as needed;
 Partner with HR, Legal, Compliance, IT, etc. in sharing policy, benefits and regulated content;
 Applies project management processes, techniques and tools to ensure that communications plans, budgets and timelines are achieved and to effectively and proactively communicate project status to affected constituents.
 Demonstrates a high level of personal judgment and the ability to recognize the confidential nature of some information and the need to follow all confidentiality laws and regulations, including HIPAA and health system regulations.

COMPETENCIES:

• Results orientation
• Interpersonal effectiveness
• Influence
• Strong communications skills
• Analysis and judgment

QUALIFICATIONS AND SPECIAL SKILLS REQUIRED:

To perform this job successfully, incumbent must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Bachelor’s Degree in Communications/ Journalism, Public Relations, or related field;
• 7 years managing a company communications program;
• Enjoys using investigative skills when working with a variety of cross-functional teams to ensure that all communications are accurate and timely;
• Well-versed in current trends and fully aware of up and coming strategies;
• Knowledge of new/emerging technologies and how best to use them;
• Strong presentation, oral and written communication skills;
• The ability to formulate a clear point of view on complex issues and create a concise and well written narrative to express it.
• Ability to collaborate effectively with colleagues and associates across the organization:
• Impeccable attention to detail with the attention to the overall Corporate goals – strong proofreading skills;
• Hands-on role that is actively involved in writing a variety of communications as well as supporting the organization’s communication objectives;
• Consistent focus on big picture thinking;
• Must have ability to handle multiple priorities under deadlines; must be able to prioritize multiple communications on related projects;
• Ability to take initiative and work effectively at all levels – ranging from Sr. Executives to administrative staff.
• Excellent writing skills, including experience in writing press releases, annual reports, articles, op-ed pieces, advertisements and speeches
• Knowledge of photo-editing and document-design programs, Web page and social-media trends expertise
• Experience handling sensitive and confidential issues

The Assistant Project Manager works with a variety of alumni and development clients on print and digital initiatives, ensuring coordination among internal clients and freelancers, agencies, and vendors. Contributes to the development of both internal and external communications. Writes, edits, and proofreads newsletters, talking points, speeches, scripts, reports, advertising copy, brochures, and content for various University web sites, Columbia Magazine, and The Record. Oversees the flow of communications projects by maintaining the editorial calendar, creating timelines, and working with editors, designers, and clients. Creates, and in some cases gives, presentations to University leaders, alumni, donors, and colleagues.

The Assistant Project Manager writes profiles of donors, students, faculty members, and others. Executes Alumni and Development marketing and communications assignments independently, in conjunction with team members, or in collaboration with freelancers. Contributes to the University’s giving website. Handles the logistics, scheduling, and other details for projects when required. Performs other projects as assigned.  

Please reply to ad with your resume. No calls please.

Requirements:

• This is a full-time job.
• Principals only. Recruiters, please don’t contact this job poster.
• Draft social media copy
• Innovative with social media strategies
• Ability to multi-task
• Team Player
• Compensation: To be discussed
• Please forward your resume

Ideal candidate is proficient and familiar with Microsoft Word, Outlook, Excel, Mail Chimp and Social Media platforms (Facebook, Twitter, Linkedin, Google, etc.). You will support the execution of all marketing campaigns to brand Buddy’s Line products and achieve our goals. Your attention to detail and creativity are the tools needed to succeed.