The competition for market share is complex and demanding, and marketing technologies and methods are constantly changing. All of us rapidly click past television commercials or hit the mute button to dull their impact. Traditional advertising is shrinking toward irrelevance as new pathways open for companies to reach customers. We need to say more in fewer words than ever before. The key to success is understanding where customers can be found and determining what motivates them to act. At Stanton Communications, we use comprehensive research to analyze customer preferences and build programs accordingly. For sophisticated technology products, industrial materials and even family dining, our programs have consistently hit the mark for clients who are depending less on advertising and more on direct communication and engagement with customers.