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CommPRO.biz > BIZ Builder Magazine > September/October 2012

The Sept/Oct issue focuses on Global Communications.  Highlights include:

 Interview with the president of the International Association of Business Communicators   

 Samir “Mr. Magazine™” Husni on “Five Tips Brands Need to Survive the Global Market: Lessons from the Magazine World”

Global Communications:  Without Borders–Global Communications and You

 
IABC Q&A: The “Glocal” Opportunity – Communicators Help Businesses Break into BRIC Countries by “Thinking Globally and Acting Locally”
Corporate Communications

IABC Q&A: The “Glocal” Opportunity – Communicators Help Businesses Break in...

In the Spotlight: IABC Executive Director Chris Sorek “The biggest challenge for businesses and the communicators who serve them now is having the ability to deliver the global brand and corporate...

»»
Managing Communications across a Pan-Latin Hemisphere
International Marketing

Managing Communications across a Pan-Latin Hemisphere

By Mike Valdés-Fauli, President of JeffreyGroup There is significant interest and excitement about the Latin hemisphere these days.  Countries like Brazil and Mexico have grown quickly in recent years,...

»»
The China Connection: Overcoming the Complexities of the Chinese Media Environment to Achieve Communications Success
Media Relations

The China Connection: Overcoming the Complexities of the Chinese Media Environment to...

By Yujie Chen, Managing Director, PR Newswire China As China’s economy continues to enjoy strong growth, increased spend by their middle class and expansion overseas to compete with western and fellow...

»»
Looking for PR Jobs Overseas? Culturally Correct Resumes for Communicators
Hiring Hub

Looking for PR Jobs Overseas? Culturally Correct Resumes for Communicators

By Marie Raperto, President, CIM Search If the Olympics have done nothing else, they have highlighted cultural differences and the lure of overseas travel. So, if you have the urge to work in another...

»»
Global Branding: Ben & Jerry’s “Walks the Talk” with 2012 Election Campaign – Three Tips for Business
Branding

Global Branding: Ben & Jerry’s “Walks the Talk” with 2012 Election Campaign R...

By Sean Greenwood, Ben & Jerry’s Grand Poobah of PR  It’s no surprise that 2012 is an election year. While things continue to heat up between the candidates, Ben & Jerry’s has taken a firm...

»»
Five Tips Brands Need to Survive the Global Market: Lessons from the Magazine World
Mr. Magazine™

Five Tips Brands Need to Survive the Global Market: Lessons from the Magazine World

By  Samir “Mr. Magazine™” Husni   So, you are thinking of taking your business globally? Well, proceed with caution. The world is flat may be an exgaturation, because flat it is NOT and...

»»
Global Social Media and Your Brand – 5 Tips to Get You Out of Your Geographical Box
September/October 2012

Global Social Media and Your Brand – 5 Tips to Get You Out of Your Geographical...

Share bait, infographics, and research online is awesome. Googling the impact of social media around the world brings a little tear to this social media pro’s eyes – they like it, they really...

»»
Changing Global Business from the Inside Out: How to Pursue an International Career in CSR and Sustainability
September/October 2012

Changing Global Business from the Inside Out: How to Pursue an International Career i...

By Aman Singh, Editorial Director, CSRwire What does one do to get a job in the field of corporate social responsibility (CSR)? And moreover, how do you excel at something so nebulous and undefined? For a...

»»
Executive Checklist: Research Essentials for Winning Global PR Campaigns
September/October 2012

Executive Checklist: Research Essentials for Winning Global PR Campaigns

By Mark Weiner, CEO, PRIME Research Global public relations programs strive for consistency, efficiency and economy but relatively few achieve better than mixed results. Successful public relations...

»»

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