By Marco Bertini, Assistant Professor of Marketing, London Business School The Olympic Games in London are officially kicking off, providing us the opportunity to witness the world’s most prestigious...
The Sept/Oct issue focuses on Global Communications. Highlights include:
Interview with the president of the International Association of Business Communicators
Samir “Mr. Magazine™” Husni on “Five Tips Brands Need to Survive the Global Market: Lessons from the Magazine World”
Global Communications: Without Borders–Global Communications and You
Olympic Buzz: McDonald’s Demonstrates Owned-Media Prowess on Eve of London Olym...
By Dave Armon, President, Critical Mention McDonald’s will score Olympic-size buzz in mainstream media and on social networks as an official sponsor of the 2012 Summer Games. The juxtaposition of the...
Olympic Gold Interview: GE Grows Its Global Brand as London 2012 Olympics Sponsor
Brian Pittman’s exclusive interview with GE Olympic Sponsorship President Peter Foss “Any company must carefully align sponsorship opportunities with its corporate values—and recognize it’s all...
What’s Your Brand EQ? An Engagement Quotient Questionnaire for Business
By Sam Ford and Emily Yellin, Peppercom Strategic Communications Most businesses are built on interacting and connecting with their customers. But even the most audience-centric brands can become...
Corporate Branding FAQ Yes, There Is More to It Than You Think
By Mark Brock, Director of Public Relations, Wray Ward Unfortunately, many companies—regardless of size—don’t see corporate branding as complicated. Their thinking seems to be, “Develop a logo,...
Brand Enginering: How to Master the Science Behind the Art of Branding
By Mark Weiner, CEO, PRIME Research A common misconception is that branding is a purely creative endeavor based on clever phrasing, brilliant visuals and edgy disruptive execution. While creativity...
Five Brand-Busting Myths Exposed
By Joellyn “Joey” Sargent, Principal, BrandSprout LLC With business moving at an ever-accelerating pace, branding is both a hot topic and a moving target. In spite of the buzz, not all “conventional...
Planning for Success: Five Steps for Finding a Great Branding Agency
By Natalie Perkins, President, Clean Design, Inc. When considering branding or rebranding for your company, whether it is for a product, service or part or all of your organization, you first must...
Olympic Fashion Catapults Brands – or Sinks Them: Lessons from Ralph Lauren, Ro...
By Christina French Houghton, Associate Strategist, Siegel+Gale One of the most widely televised events in the world, the Olympic Games, provides unprecedented visibility for athletes from Argentina to...
Getting Your Moneys’ Worth: Do’s and Don’ts of Hiring a Brand Agency
By Rodger Roeser, Owner, The Eisen Agency Hiring a “branding” firm can be tricky, because so many firms claim to offer “branding.” From large multinational organizations to the local copy shop in...
Picking a Winner: Eight Traits to Look for in a Branding Agency
By Christine Olivas, Associate Director of Client Services, Off Madison Ave. In today’s fast-paced and highly interactive marketing ecosystem, brand strategy has gained a reputation as a...
Enter Your email to receive
the CommPRO.biz Daily Newsletter.
the CommPRO.biz Daily Newsletter.
