.BIZ Builder eMagazine brings together buyers and sellers of PR and integrated marketing communications services. This innovative digital magazine presents exclusive business-building news and features in...
The Sept/Oct issue focuses on Global Communications. Highlights include:
Interview with the president of the International Association of Business Communicators
Samir “Mr. Magazine™” Husni on “Five Tips Brands Need to Survive the Global Market: Lessons from the Magazine World”
Global Communications: Without Borders–Global Communications and You
Six “Must Have” Qualities to Look for When Hiring a PR Firm
By Evan Weisel, Principal & Co-Founder, Welz & Weisel Communications Companies hire a public relations firm for all kinds of reasons: to build brand recognition, create awareness for its products...
The Decline of Trust in Corporate America – June 2012 BIZ Builder Magazine
.BIZ Builder eMagazine brings together buyers and sellers of PR and integrated marketing communications services. This innovative digital magazine presents exclusive business-building news and features in...
The Decline of Trust in Corporate America – June 2012 BIZ Builder Magazine (Slideshar...
BIZ Builder eMagazine brings together buyers and sellers of PR and integrated marketing communications services. This innovative digital magazine presents exclusive business-building news and features in...
The Decline of Trust in Corporate America – June 2012 BIZ Builder Magazine (Cal...
.BIZ Builder eMagazine brings together buyers and sellers of PR and integrated marketing communications services. This innovative digital magazine presents exclusive business-building news and features in...
The Decline of Trust in Corporate America – June 2012 BIZ Builder Magazine (DocStoc)...
BIZ Builder eMagazine brings together buyers and sellers of PR and integrated marketing communications services. This innovative digital magazine presents exclusive business-building news and features in...
RFP FAQ for Businesses: How Do I Create a Strong RFP for Agency Work?
By Laura Alvarado, Director of Marketing, O’Neill and Associates A request for proposal, or RFP, is a document drawn up by a company that wants a product or service and outlines the specific criteria it...
Local News Beyond 6 and 11: How Businesses Can Benefit
By Dave Armon, CEO, Critical Mention Visit the “Critical Now” Channel on CommPRO.biz for more insight. The economic environment has mandated that newsrooms operate as lean, mean news reporting...
The Decline of Trust in Corporate America – June 2012 BIZ Builder Magazine (Scribd)
.BIZ Builder Magazine – June 2012 – The Decline of Trust in Corporate America...
Belvedere Vodka F**ks Self Over Agency’s Date Rape Ad
Poor Belvedere Vodka – they learned the hard way that while sex sells, rape doesn’t, when they greenlighted an ad that ran last week featuring a woman being choked because she wouldn’t “go down smoothly” on a (presumably) vodka lovin' kinda guy.
Listening: The Foundation of Agile Engagement
Agile engagement starts with listening. Content is the cornerstone of today’s communications strategies, but let’s face it – if the content is off the mark or isn’t seen by the...
Cause Marketing Works: Tide’s "Loads of Hope" Program a Good Model fo...
Lisa Williams is president of MEDIA forte marketing, an online marketing agency founded in 1998. Based in Hood River, Ore., the agency now offers a suite of online marketing strategies for mid-size...
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