In the Spotlight: IABC Executive Director Chris Sorek “The biggest challenge for businesses and the communicators who serve them now is having the ability to deliver the global brand and corporate...

By Mike Valdés-Fauli, President of JeffreyGroup There is significant interest and excitement about the Latin hemisphere these days.  Countries like Brazil and Mexico have grown quickly in recent years,...

By Yujie Chen, Managing Director, PR Newswire China As China’s economy continues to enjoy strong growth, increased spend by their middle class and expansion overseas to compete with western and fellow...

By Marie Raperto, President, CIM Search If the Olympics have done nothing else, they have highlighted cultural differences and the lure of overseas travel. So, if you have the urge to work in another...

By Sean Greenwood, Ben & Jerry’s Grand Poobah of PR  It’s no surprise that 2012 is an election year. While things continue to heat up between the candidates, Ben & Jerry’s has taken a firm...

By  Samir “Mr. Magazine™” Husni   So, you are thinking of taking your business globally? Well, proceed with caution. The world is flat may be an exgaturation, because flat it is NOT and...

Share bait, infographics, and research online is awesome. Googling the impact of social media around the world brings a little tear to this social media pro’s eyes – they like it, they really...

By Aman Singh, Editorial Director, CSRwire What does one do to get a job in the field of corporate social responsibility (CSR)? And moreover, how do you excel at something so nebulous and undefined? For a...

By Mark Weiner, CEO, PRIME Research Global public relations programs strive for consistency, efficiency and economy but relatively few achieve better than mixed results. Successful public relations...

By Donetta Allen, Social & Digital Media Practice Leader, Hunter Public Relations Consumers are showing they are willing to engage with the products, companies and brands that influence their...

By Michelle Adelson, Chief Brand Officer, The Phelps Group Corporations invest millions of marketing dollars in sponsorships in an effort to impact awareness and brand perception. A prime example is how...

By Laurence Vincent, Director of The Brand Studio, UTA, Author, “Brand Real” and “Legendary Brands” I am cursed with a career-limiting visual impairment. It’s called eye rolling. Lately, this...

By Marco Bertini, Assistant Professor of Marketing, London Business School The Olympic Games in London are officially kicking off, providing us the opportunity to witness the world’s most prestigious...

By Dave Armon, President, Critical Mention McDonald’s will score Olympic-size buzz in mainstream media and on social networks as an official sponsor of the 2012 Summer Games. The juxtaposition of the...

Brian Pittman’s exclusive interview with GE Olympic Sponsorship President Peter Foss “Any company must carefully align sponsorship opportunities with its corporate values—and recognize it’s all...

By Sam Ford and Emily Yellin, Peppercom Strategic Communications Most businesses are built on interacting and connecting with their customers. But even the most audience-centric brands can become...

By Mark Brock, Director of Public Relations, Wray Ward Unfortunately, many companies—regardless of size—don’t see corporate branding as complicated. Their thinking seems to be, “Develop a logo,...

By Mark Weiner, CEO, PRIME Research A common misconception is that branding is a purely creative endeavor based on clever phrasing, brilliant visuals and edgy disruptive execution. While creativity...

By Joellyn “Joey” Sargent, Principal, BrandSprout LLC With business moving at an ever-accelerating pace, branding is both a hot topic and a moving target. In spite of the buzz, not all “conventional...