Humans are naturally inclined to make decisions driven primarily by emotions rather than by reasoning. Marketers, therefore must evolve the relationship between buyers and sellers from an impersonal sales ambush to a genuine emotional connection. In return, brands can expect to gain consumer respect based on love and “loyalty beyond reason.” Saatchi & Saatchi calls this process creating Lovemarks.
Join PR Newswire and best-selling author of “Loveworks” Brian Sheehan, for a lively discussion on how marketers can establish emotional connections with their buyers and create the “Lovemarks” that positively affect their company’s bottom lines and reach their campaign goals.
About Brian Sheehan
Brian Sheehan is Associate Professor of Advertising at the S.I. Newhouse School of Public Communications, Syracuse University. Previously he was with global creative powerhouse Saatchi & Saatchi for 25 years, with CEO roles at Team One Advertising in Los Angeles and at Saatchi & Saatchi Australia and Japan.
Loveworks follows Brian’s books Basics: Online Marketing (2010) and Basics: Marketing Management (2011). He has been published in Advertising Age, theJournal of Advertising Research, and in several peer-reviewed books and journals. In 2011 Brian was presented with the coveted Teaching Excellence Award by the Newhouse School’s graduating class.
About Michael Pranikoff
Michael Pranikoff, Global Director of Emerging Media at PR Newswire, is responsible for educating PR Newswire staff and customers about the role emerging media in marketing / communications. Michael is also involved in the development of products and services for PR Newswire in the area of emerging media. Michael joined PR Newswire in 1998. He immersed himself in the technology industry in and around the Washington, D.C. area. In 2003, Michael was named the National Technology Markets Specialist, and eventually led to being named PR Newswire’s first Director of Emerging Media. Michael has been a featured speaker and moderator at events across the globe, including creating and facilitating PR Newswire’s Emerging Media Seminars since 2006. Michael is also a featured contributor to several blogs, podcasts, and newsletters. Prior to joining PR Newswire, Michael worked for MacNeil / Lehrer Productions which produces the NewsHour with Jim Lehrer.