Use of Visual Elements Lags in PR Communications: Exclusive Survey Results and Infographic

Editor’s Note:  The recently released PR News and PR Newswire exclusive survey reports on the use of multimedia in public relations.  Highlights are reported by Matthew Schwartz in PR News.

Despite the ongoing proliferation of visual elements throughout the media, the use of multimedia in PR remains a mixed bag, according to an exclusive survey by PR News and PR Newswire.

Consider, for example, the use of multimedia elements such as video, infographics or contests in press releases. According to the survey, 30% of the respondents said they “sometimes” use multimedia elements/rich media in their press releases while 26% of the respondents “rarely” use such elements in their press release. About 8% of the respondents said they “always” use visual elements in their press releases.

The online survey, which was conducted this summer, generated a total of 452 responses. Respondents included C-suite executives, senior-level managers from both the corporate and agency PR levels.

While the use of multimedia trends in press releases leaves a lot to be desired, the use of video in PR messaging is downright anemic.  Click here to read Matthew Schwartz’s survey analysis on PR News.

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Published: August 25, 2013 By: davidk