Editor’s Note: The recently released PR News and PR Newswire exclusive survey reports on the use of multimedia in public relations. Highlights are reported by Matthew Schwartz in PR News.
Consider, for example, the use of multimedia elements such as video, infographics or contests in press releases. According to the survey, 30% of the respondents said they “sometimes” use multimedia elements/rich media in their press releases while 26% of the respondents “rarely” use such elements in their press release. About 8% of the respondents said they “always” use visual elements in their press releases.
The online survey, which was conducted this summer, generated a total of 452 responses. Respondents included C-suite executives, senior-level managers from both the corporate and agency PR levels.
While the use of multimedia trends in press releases leaves a lot to be desired, the use of video in PR messaging is downright anemic. Click here to read Matthew Schwartz’s survey analysis on PR News.