Why Storytelling Matters for PR

By Sarah Skerik, Vice President, Content Marketing, PR Newswire

 

There’s a lot of talk about storytelling today amongst communicators, and for good reason.   In our frenetic, always-on, socially-connected, information fueled environments, information is continually washing over us.  A few things stick, and those are generally stories.

The key to a good story is found in the audience’s ability to relate strongly to something in the story, which naturally builds affinity.  And affinity is important to brands.

A good narrative can also spur the audience to act.  The best social media campaigns are all underpinned with strong stories.

Click here to read the entire post on Beyond PR.

Published: May 11, 2014 By: davidk