By Sarah Skerik, Vice President, Content Marketing, PR Newswire
There’s a lot of talk about storytelling today amongst communicators, and for good reason. In our frenetic, always-on, socially-connected, information fueled environments, information is continually washing over us. A few things stick, and those are generally stories.
The key to a good story is found in the audience’s ability to relate strongly to something in the story, which naturally builds affinity. And affinity is important to brands.
A good narrative can also spur the audience to act. The best social media campaigns are all underpinned with strong stories.
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