By Sarah Skerik, Vice President, Content Marketing, PR Newswire
“How do I get my story on to TV?”
When we hear this question (and we hear it a lot) we know that the person asking it is really trying to meet a few different challenges. In reality, they’re asking “How do I reach a broad audience?” “How do I generate a high-impact message?” and “How do I tell my story visually?”
As you might guess, these few questions have a lot of answers. We’re going to tackle them over the next few days in a series of blog posts about using visual content to reach core groups.
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The best way to begin building a visual strategy is to start with your audience.
First, ask yourself who the brand really needs to reach with the message. That’s the key question you need to ask when setting the course for your visual story, and determining whether or not TV really is the best channel for your message. Morning talk and network news shows do reach a broad swath of consumers. If your story truly has broad public appeal, pursuing television coverage may in fact make a lot of sense.
Click here to read the entire post on Beyond PR.