Agile Engagement

Do Your PR Benchmarks Measure Up?

Social media. Mobile news apps. Television. Print publications. The list of media that people now use to access information is vast and expanding all the time. When measuring the fruits of your labor in earned media, are you tracking what you should? Traditionally, PR pros would look for big numbers. Common questions used to include: “How many eyes viewed this piece…

Read More

The Future of PR: Featuring Harold Burson (Video)

Editor’s Note: In celebration of Harold Burson’s 95th birthday (February 15), we are sharing this executive roundtable discussion with Mr. Burson.  The event was hosted by PR Newswire. Description: The scope of the public relations remit is ballooning, even as the grey areas in which PR overlaps with social media, content marketing and demand generation grow. PR as we…

Read More

A Broadcaster’s Take on Social Media and How it Impacts PR and the Media

Live streaming video technology presents an exciting — but often overlooked — earned media opportunity for public relations and communications specialists. The next time you pitch broadcast media, think beyond traditional on-air coverage. In addition to using social media to gather information and interact with viewers, many television newsrooms across the country are turning to social to broadcast stories –…

Read More

Should I Stay or IPO Now?

In 2016, it Could Depend on Your Sector When planning an IPO, proper timing and pricing are perhaps the most important decisions to be made. However, with volatile markets, interest rate increases and an ongoing economic recovery, significant questions exist about whether the current environment is conducive to going public. The answer is that at…

Read More

Content Promotion: The Key to Unlocking User-Generated Success

The human condition makes us storytellers, driven to share our perspective and expertise with others. Just take a look at your favorite social media network where friends and strangers alike freely trade opinions. You can also see it in the surging popularity of user-generated content (UGC). According to Content Marketing Institute’s 2015 Content Marketing Report, 70% of B2C…

Read More

The State of Multimedia in Press Releases

PR Newswire’s analytics team recently provided an update to our ongoing research of multimedia usage in press releases and the impact of visuals on online visibility performance. Image and Video Usage is on the Rise PR Newswire has advised our clients to include images and video in their press releases for a number of years,…

Read More

Embracing the Multichannel Marketing Movement

While “omnichannel” and “multichannel” may seem like just another pair of content marketing buzzwords, the struggle to reach your audience through the right channels is real. Potential customers can discover your brand via social media, search engines, email, digital advertising, media coverage, calling your customer hotline, visiting your webpage, downloading your app, going to a brick-and-mortar store…the list goes on.…

Read More

How to Work with Experts to Give Context to Risky Content Topics

Some of the most memorable marketing moments occur when a brand successfully inserts itself into a trending topic or widely discussed event. Consider the attention Oreo garnered with its good-humored tweet during 2013’s Superbowl black out. For every example like this, though, there have been other brands whose efforts didn’t turn out so well. When a trending topic…

Read More

The A-Z of Press Releases

Regardless of whether your company publishes a press release once per month or once per day, you could probably write one with your eyes closed, right? It’s easy to become a press release zombie — satisfied with the status quo, complacent with your press release distribution strategy and the media pickup you’ve generated. However, just because…

Read More

5 Blogging Don’ts

Blogging for your brand can be daunting — regardless of whether it’s your first or thousandth blog post. We all want to do our best at representing our brands and inspiring our audience to take action. Confession time: Whenever I sit down to start a new post, my mind is momentarily paralyzed. Every time. When this happens, I fill up my oversized…

Read More

5 Words to Stop Using in Your Writing

When you write for a living, it’s easy to get into a rut with the language you use. Although you may not notice you used the same word five times in your last press release or blog post, your readers will start to see a pattern. It reminds me of an art history professor I…

Read More

3 Tech Trends Shaping Public Relations – Today and Tomorrow

The start of the new year is always exciting. Thinking about the future fills me with hopeful anticipation. When I look at my calendar, I see months and months full of new possibilities, and my imagination runs wild with ideas for new projects. Of course, I envision them all wildly successful—and I’m sure I’m not…

Read More

4 Ways Experts Can Help Your 2016 Content Marketing Plan

Beyond the normal stumbling blocks of content planning, the pressure is on for brands to take their creativity up a notch as more companies experiment with different storytelling techniques, formats and cutting-edge platforms. Long gone are the days of relying on the expertise of one or two star bloggers to drive your content marketing success.…

Read More

10 Habits Every Content Marketer Needs to Break in 2016

In both our professional and personal lives, the new year offers a fresh start, a time to take stock and identify opportunities for improvement. Of course, that also means it’s time for the inescapable tradition of making New Year’s resolutions. It’s time to promise to exercise more, put down our phones more, and focus more on our families. Although I know that…

Read More

5 Must-Watch Webinars to Revitalize Your PR and Marketing

  PR and marketing practitioners have to keep learning and building out their skill sets, or risk being left behind. Fortunately, attending webinars can be an excellent (and often free!) way to expand your expertise. Webinars cater to both visual and audio learners’ needs; they offer the opportunity to hear from industry experts without having to…

Read More

Happy New Year, New Year’s, or New Years?

  For my final Grammar Hammer of 2015, I tackle where to place the apostrophe when writing about the transition from 2015 to 2016: Dear Grammar Hammer, Each December, I get really confused. When I talk to my friends about that celebration on December 31, do I ask what they’re doing for New Years? Or is it New…

Read More
Page 1 of 3212345...102030...Last »