Agile Engagement

The Communications Evolution: Climb Aboard, or Risk Being Left Behind

By Barri Rafferty, Partner and President, Ketchum Among the lessons I took away from the 2016 presidential election – and there were many – was the provocative power of visual communications. We heard and read plenty throughout the campaign, but what we saw may have impacted us even more. Facial expressions and body language during…

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How to Avoid Miscommunications with the Media

  “You just don’t understand.” How many times have you spoken or been on the receiving end of those four words? Misunderstandings stem from miscommunication. And although communication is the one skill every public relations professional must have, we’ve all been guilty of missing the mark one time or another. “‘Controlling’ the message is one…

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Investor Relations Study: More than 60% of Wall Street Investors Use Mobile Devices

  Hopefully, institutional investors are not texting-trading while driving, but the results from the 2016 Shareholder Confidence 365 Study indicate they look up from their Bloomberg Portal once in a while. The comparative flip-flop with individual investors is perplexing: perhaps the tools favored by Main Street are not optimized for smart mobile user-experience (UX).     What…

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Why Earned Media is Back in the Driver’s Seat

Trust is the cornerstone of any successful brand. It’s how we connect with audiences, develop relationships and turn conversations into conversions. It also attracts key influencers and drives authentic messaging. But brand trust is eroding. According to the Edelman Trust Barometer, people trust their family, friends, peers and subject matter experts significantly more than they trust…

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What’s Your Story? – How to Strengthen Your Personal Brand Online

  Every hour of every marketer’s work day is focused on preserving and promoting their brand’s story. As our white paper Brand Stewards Unite: Best Practices for Showcasing & Protecting Your Brand explores, your communications’ success depends on the continual maintenance of your brand values, audiences, and voice. However, whether we like it or not, we also…

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How to Score a Social Media Home Run

Baseball is a weird sport and when condensed into the relatively short three-round postseason, it gets even weirder. Statistics that make sense in the context of a 162-game season are now reset for a brief 11 to 20 game affair. With the smaller sample size, it’s more important to focus on the statistics at play…

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How to Maximize a Conference: 3 Lessons from #PRSAICON

Conferences, trade shows and industry events are a huge investment of time and resources. So how do you make the most of your experience? Cision spent the last few days at PRSA International Conference 2016 (#PRSAICON) giving presentations, engaging on social media and even launching our next-gen platform Cision Communication Cloud™. In that whirlwind of…

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Election Content to Earn Audiences’ Votes

The next president of the United States will be announced in less than three weeks. From now until Election Day, voters have a decision to make. Whether you know who has your vote or you’re undecided, the final weeks leading up to November 8 can be overwhelming. “52 percent of American adults report that the…

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How to Start Telling Stories with GIFs

GIFs never seem to get old or go out of style. These animated silent loops have dominated the world of online memes for some time now, going viral on blogs and social media more times than we can count. Just consider The New York Times’ GIF game during the Olympics. In addition to producing a GIF-centered interactive story on…

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Earnings Tips from the Bloomberg Newsroom

Earnings season can be a hectic and stressful time. Pulling together the numbers, drafting the release, obtaining approvals, triple-checking data, scheduling the release, and monitoring pickup. And that’s just on the company side of the equation. On the other side, financial reporters are digging into page after page of statements, analyzing the numbers, and reporting…

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Your Guide to Hosting Brand Podcasts

  Blogs helped democratize the creation of written content. YouTube and social media helped democratize video. And now the explosion of podcasts has democratized radio. It used to be that podcasting was completely off-limits for anyone but the most tech-savvy. Today, it’s different. Pretty much anyone with a computer can host a digital radio show. The road to success…

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Anatomy of a Media Room: What to Include in a Brand Newsroom

The online brand newsroom is evolving. Once a place on company websites where press releases were merely posted and archived for years on end, successful brand media rooms now showcase multimedia, highlight earned media mentions and give journalists a helping hand. Media rooms today are seamless, integrated extensions of branded websites – living company assets that pack a content punch.…

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3 Ways to Improve Your Media Relationships

  When you have news to share, you distribute it as far and wide as you possibly can. You share on social, write a blog post, budget money for an ad and more. But none of these tactics can result in the benefits you receive from earned media coverage. Earned media is highly valuable in reaching…

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Deep Dive into How Amazon Uses Brand Storytelling to Inspire Investment

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. “You’re not going to get anywhere today if you don’t…

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How to Win Personal Branding Gold with Press Releases

If you—like millions of others around the world—have tuned into this year’s Summer Games in Rio, then you may have noticed the intricate, artistic sculpture encasing the official cauldron. Ever since its lighting at the opening ceremony on Aug. 5th, it’s exploded in popularity and become a centerpiece of the Games. A center of attraction for…

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How to Align Your Public Relations Campaigns with Company Revenue Goals

Does public relations have a perception problem when it comes to proving true revenue value to the business? Many of the recent conversations I’ve had with clients and colleagues in the PR and communications space have revolved around performance. PR teams are being called on to report similar metrics as their marketing counterparts and show how they’re…

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Event Marketing Key Takeaways from the Republican and Democratic National Conventions

It’s easy to view the recent Republican and Democratic national conventions as a showcase for the parties’ presidential nominees. However, while the primary focus was to nominate their candidates, the conventions’ other elements closely mirrored more traditional industry events and conferences. In How to Manage Media Relations at a High-Profile Event, my convention partner-in-crime Anna…

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Tips for Managing Media Relations at a High-Profile Event

Conventions, conferences, and trade shows offer excellent earned media opportunities for organizations. However, they also pose unique challenges for the media relations and marketing teams looking to connect with journalists and influencers. The bigger the event, the greater the competition for attention. And at any given moment, a news story can break that unexpectedly changes…

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How To Write Press Releases That Drive Demand Gen

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. PR can even boost your SEO. In a demand generation strategy, your communications team and their press release expertise are essential for success. As…

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