Agile Engagement

Deep Dive into How Online Video Stars are Reshaping Multichannel Marketing

The popularity of online video personalities is on the rise. Case in point, Gemma Stafford – a professionally-trained chef who debuted on YouTube fewer than three years ago and already commands a larger audience than television stations in some of the nation’s more competitive broadcast markets. Stafford, who is originally from the South East of…

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How to Use Hashtags in PR and Marketing – #SocialMedia Tips

If you’ve ever created a hashtag for your brand, you understand the struggle summed up in this Onion headline: “2-Hour Meeting Spent Thinking Up Hashtag Absolutely Nobody On Planet Earth Will Ever Use.” The article may be hilarious, but losing hours to a hashtag – only to have it disappear into the social media mist – isn’t. To relieve some of…

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Why Content Marketing’s Really a Question of Marketing Your Content (DOWNLOAD)

Content strategy and inbound marketing are some of the hottest topics in marketing, but there is a fundamental problem with content creation. Regardless of the quality of your content, if you build it they don’t always come. Many marketers underestimate the importance of distribution in the content marketing puzzle. Why Content Marketing’s Really a Question…

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Video Creation and Strategy for Today’s Modern Content Marketer (Free Webinar)

Webinar Overview Please join us for our upcoming webinar on June 22 at 1PM ET when we discuss video creation, execution and implementation tips to help you develop valuable assets that you can successfully use in your content marketing program. Video is an absolute requirement for today’s audiences. When developing your content marketing strategy, compelling,…

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Media Relations Lessons from The Washington Post and Other DC Newsrooms

When the worlds of PR and media are discussed, it’s impossible to avoid parallels. The challenges both industries face and the changes required are often similar if not the same. Don’t make the mistake, though, of viewing PR and media simply as two lines running parallel with one another. This oversimplification can cause many to miss the crux of…

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Public Relations Tactics That Support Investor Relations in Booms & Busts

It’s true that investor relations and public relations perform different functions, serve different internal and external audiences, and operate under their own sets of best practices or – in the case of IR – regulations. And because IR and PR often don’t have the same specific objectives or report to the same supervisors, it’s not…

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Fixing Common Content Mistakes in Your Press Release

There are a lot of things to consider when getting your news release or content ready for promotion. However, even after you and your colleagues run through the checklist and double-check distribution details, you’re not done. “Communicators must figure out how to tell the larger story of their brands or products in a way that…

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5 Tips for Content Discoverability

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people. Although similar in many ways, there is a…

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Deep Dive into Why Multichannel Marketing is Worth the Work

You walk by a shoe store, and an ad in the window piques your curiosity. However, you’re in a hurry and can’t stop to try on the new shoes they’re promoting. You do have time to run a quick search on your phone for information about the shoes. You read through a few of the reviews…

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Multichannel Content Strategy: How to Build Awareness, Customers and Revenue (Free Webinar)

Webinar Overview Brands looking to refine content strategy and maximize exposure require a calculated mix of strategies and tools. A good strategy requires unique, high-quality content that will resonate with your target clients, prospects and industry leaders. By combining compelling content with a well thought-out multichannel marketing strategy, you will be able to build awareness,…

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Four Steps to Optimize Your Content Marketing

One of my favorite philosophies that I use to guide my work is the practice of continuous improvement, or kaizen. The basis for this business school of thought is making concerted efforts to improve processes, efficiency and performance. In the PR and marketing industry, we can witness kaizen being practiced more and more often. As we…

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Script Writing 101 for Content Marketers

A blank page is to a script writer what a blank canvas is to an artist. Each key stroke might compare to a brush stroke. Like a painter who pulls from his imagination, you might draft a script drawn from what you already have in mind before you ever head out into the field to…

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How to Write Your Press Release RIGHT

If you’re like me, it doesn’t matter how many press releases you’ve written or how many templates or tricks you have to make the process faster, every release starts with a fresh slate and a lot of questions. From “What am I writing about again?” to “Is this the best word to include in this sentence?” there…

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Examining Six Common Barriers to Crisis Plan Implementation

Reputational crises have become far more prevalent (and public) as a result of today’s digital media landscape. The 24/7 news cycle, coupled with the proliferation of social media, has created an unrelenting thirst for news and a “race to report first” culture. This puts additional pressure on companies in crisis as both media and the…

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KAYAK’s Data Storytelling Hacks Summer

Where to go, how to get there and what to do are just a few things that travelers think about when planning an escape. In the past, would-be travelers leaned solely on paperback destination guides and magazines. Today’s tourists, on the other hand, can also turn to search engines and mobile devices to provide insight on…

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The SEC Discussion of Modernizing Corporate Disclosure

Recently, the SEC issued a 341-page concept release looking for public views via questions about the disclosure requirements for “periodic reports” (including earnings). The focus/goal is reforming both the actual content of corporate disclosures as well as the manner these disclosures are presented and delivered. The SEC first tickled these ideas at the end 2013…

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Quantifying the Quality of Your Media Pickup

If I asked you to list out which audiences are central to your PR and marketing efforts, I bet it’d be safe to surmise your current and prospective customers are at the top. Somewhere on your list, though, will be your organization’s executive team, investors, and other stakeholders. While your customers – and the media…

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Navigating a Crisis: Top Tips on How to Protect your Reputation (Free Webinar)

Register Webinar Overivew Please join us for our upcoming webinar about planning and executing a crisis plan to uphold your brand’s reputation. Crisis can strike at any moment. This may sound like fear-mongering, but it’s reality. The good news is that with proper planning, communications professionals can effectively handle or even diffuse a crisis the…

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