Agile Engagement

Your Guide to Hosting Brand Podcasts

  Blogs helped democratize the creation of written content. YouTube and social media helped democratize video. And now the explosion of podcasts has democratized radio. It used to be that podcasting was completely off-limits for anyone but the most tech-savvy. Today, it’s different. Pretty much anyone with a computer can host a digital radio show. The road to success…

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Anatomy of a Media Room: What to Include in a Brand Newsroom

The online brand newsroom is evolving. Once a place on company websites where press releases were merely posted and archived for years on end, successful brand media rooms now showcase multimedia, highlight earned media mentions and give journalists a helping hand. Media rooms today are seamless, integrated extensions of branded websites – living company assets that pack a content punch.…

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3 Ways to Improve Your Media Relationships

  When you have news to share, you distribute it as far and wide as you possibly can. You share on social, write a blog post, budget money for an ad and more. But none of these tactics can result in the benefits you receive from earned media coverage. Earned media is highly valuable in reaching…

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Deep Dive into How Amazon Uses Brand Storytelling to Inspire Investment

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. “You’re not going to get anywhere today if you don’t…

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How to Win Personal Branding Gold with Press Releases

If you—like millions of others around the world—have tuned into this year’s Summer Games in Rio, then you may have noticed the intricate, artistic sculpture encasing the official cauldron. Ever since its lighting at the opening ceremony on Aug. 5th, it’s exploded in popularity and become a centerpiece of the Games. A center of attraction for…

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How to Align Your Public Relations Campaigns with Company Revenue Goals

Does public relations have a perception problem when it comes to proving true revenue value to the business? Many of the recent conversations I’ve had with clients and colleagues in the PR and communications space have revolved around performance. PR teams are being called on to report similar metrics as their marketing counterparts and show how they’re…

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Event Marketing Key Takeaways from the Republican and Democratic National Conventions

It’s easy to view the recent Republican and Democratic national conventions as a showcase for the parties’ presidential nominees. However, while the primary focus was to nominate their candidates, the conventions’ other elements closely mirrored more traditional industry events and conferences. In How to Manage Media Relations at a High-Profile Event, my convention partner-in-crime Anna…

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Tips for Managing Media Relations at a High-Profile Event

Conventions, conferences, and trade shows offer excellent earned media opportunities for organizations. However, they also pose unique challenges for the media relations and marketing teams looking to connect with journalists and influencers. The bigger the event, the greater the competition for attention. And at any given moment, a news story can break that unexpectedly changes…

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How To Write Press Releases That Drive Demand Gen

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. PR can even boost your SEO. In a demand generation strategy, your communications team and their press release expertise are essential for success. As…

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Media Relations -10 Tips for More Earned Media

A lot has changed since Herbert Muschel launched PR Newswire in 1954, but one thing hasn’t: The press is still a fundamental element of our society. From mainstream media with newsrooms spread around the globe to niche publications with smaller but equally passionate staffs, today’s news outlets provide decision-driving information that reaches a diverse audience. And as the use cases in our…

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#Rio2016 – 5 Tips for Media Relations in Brazil

As the Olympic flame weaves its way through Brazil, more than 10,000 athletes from 28 sports are preparing to converge on Rio de Janeiro to compete in the 2016 Summer Olympics. The upcoming  #Rio2016 Olympic Games, taking place August 5-21, are the first Summer Olympics to be held in South America. And with global attention…

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Newsworthy Content Ideas for the 2016 Election Season

When the U.S. presidential election comes around this November, every voter will have a decision to make. Who the candidates are will influence each person’s vote to varying degrees, but so will the issues and topics that matter to constituents. Organizations whose work and missions align with this election’s key topics have an opportunity to…

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4 Tips for Managing Creative Marketers

Creative people are the heart and soul of marketing and communications. They have the ability to make raw and bland information interesting. These are people who can visualize, scribe and verbalize compelling stories inspired by little more than a bullet-point product description. They are gifted contributors to our marketing and PR teams. Having managed both…

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Why Earned Media Still Rules

There is one commonality in business, regardless of your industry or market. Strip away labels like business-to-consumer, business-to-business, government, nonprofit, etc., and you’ll find the same thing on the other side of the content you create and conversations you have: Communities. The communities that make up your brand’s audience are built around personal and professional networks, mutual…

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Deep Dive into How Online Video Stars are Reshaping Multichannel Marketing

The popularity of online video personalities is on the rise. Case in point, Gemma Stafford – a professionally-trained chef who debuted on YouTube fewer than three years ago and already commands a larger audience than television stations in some of the nation’s more competitive broadcast markets. Stafford, who is originally from the South East of…

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How to Use Hashtags in PR and Marketing – #SocialMedia Tips

If you’ve ever created a hashtag for your brand, you understand the struggle summed up in this Onion headline: “2-Hour Meeting Spent Thinking Up Hashtag Absolutely Nobody On Planet Earth Will Ever Use.” The article may be hilarious, but losing hours to a hashtag – only to have it disappear into the social media mist – isn’t. To relieve some of…

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Why Content Marketing’s Really a Question of Marketing Your Content (DOWNLOAD)

Content strategy and inbound marketing are some of the hottest topics in marketing, but there is a fundamental problem with content creation. Regardless of the quality of your content, if you build it they don’t always come. Many marketers underestimate the importance of distribution in the content marketing puzzle. Why Content Marketing’s Really a Question…

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Video Creation and Strategy for Today’s Modern Content Marketer (Free Webinar)

Webinar Overview Please join us for our upcoming webinar on June 22 at 1PM ET when we discuss video creation, execution and implementation tips to help you develop valuable assets that you can successfully use in your content marketing program. Video is an absolute requirement for today’s audiences. When developing your content marketing strategy, compelling,…

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Media Relations Lessons from The Washington Post and Other DC Newsrooms

When the worlds of PR and media are discussed, it’s impossible to avoid parallels. The challenges both industries face and the changes required are often similar if not the same. Don’t make the mistake, though, of viewing PR and media simply as two lines running parallel with one another. This oversimplification can cause many to miss the crux of…

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Public Relations Tactics That Support Investor Relations in Booms & Busts

It’s true that investor relations and public relations perform different functions, serve different internal and external audiences, and operate under their own sets of best practices or – in the case of IR – regulations. And because IR and PR often don’t have the same specific objectives or report to the same supervisors, it’s not…

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