Agile Engagement

Examining Six Common Barriers to Crisis Plan Implementation

Reputational crises have become far more prevalent (and public) as a result of today’s digital media landscape. The 24/7 news cycle, coupled with the proliferation of social media, has created an unrelenting thirst for news and a “race to report first” culture. This puts additional pressure on companies in crisis as both media and the…

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KAYAK’s Data Storytelling Hacks Summer

Where to go, how to get there and what to do are just a few things that travelers think about when planning an escape. In the past, would-be travelers leaned solely on paperback destination guides and magazines. Today’s tourists, on the other hand, can also turn to search engines and mobile devices to provide insight on…

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The SEC Discussion of Modernizing Corporate Disclosure

Recently, the SEC issued a 341-page concept release looking for public views via questions about the disclosure requirements for “periodic reports” (including earnings). The focus/goal is reforming both the actual content of corporate disclosures as well as the manner these disclosures are presented and delivered. The SEC first tickled these ideas at the end 2013…

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Quantifying the Quality of Your Media Pickup

If I asked you to list out which audiences are central to your PR and marketing efforts, I bet it’d be safe to surmise your current and prospective customers are at the top. Somewhere on your list, though, will be your organization’s executive team, investors, and other stakeholders. While your customers – and the media…

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Navigating a Crisis: Top Tips on How to Protect your Reputation (Free Webinar)

Register Webinar Overivew Please join us for our upcoming webinar about planning and executing a crisis plan to uphold your brand’s reputation. Crisis can strike at any moment. This may sound like fear-mongering, but it’s reality. The good news is that with proper planning, communications professionals can effectively handle or even diffuse a crisis the…

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Are You Ready for Your Brand’s Next Crisis?

Accidents and mistakes are part of being human. You cannot get through life without tripping and skimming your knee at least once, and you will disappoint someone at some point by forgetting something. Equally, a business cannot exist that does not face crises now and then. Mistakes, misunderstandings, accidents, product failures, and employee misconduct are…

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How Social Media Shapes Your Multi-Channel Marketing

Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? How will my posts result in shares, comments and other interactions? I know those questions come to my mind when I log into my computer. However, your social media strategy must run…

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Digital Disruption – Don’t Let It Stop Your Marketing In Its Tracks

Disruption of any kind brings about unexpected changes, and the era of digital disruption has been no different. New technologies across social, mobile, streaming video, and the Internet of Things have transformed the art and science of marketing. When it comes to engaging with new and current customers, marketers have an abundance of promotion channels…

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Speed Kills: Fast-paced Marketing for a Fast-paced World (Free Live Stream)

Register Wednesday, April 20 @ 1 pm Eastern Webcast Overview In a frenetic and tumultuous marketplace, marketing has become more complex than ever before. With limited resources and budget, marketing leaders need to choose their priorities wisely.PR Newswire will host guest speaker James McQuivey, Vice President, Principal Analyst at Forrester, and Ken Wincko, Senior Vice…

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Earned Media Matters: 6 Ways Brand Mentions Pay Off For Marketers

Earned media – or a mention of your brand by journalists, influencers and other third-party sources – has long been considered a goal for PR professionals only. It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. However, earned media is also a wise (I’d even say, essential) pursuit for…

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Checklist: International Press Release Distribution Made Easy

Reaching new audiences is a constant challenge for most brands. And with so many promotion options across social, paid, earned, and owned media, a multi-channel strategy is the only way to successfully connect with today’s influencers and customers. But are you missing out by limiting your geographic influence? Expanding your message’s reach beyond your home country’s borders has the potential…

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Trade Show 101: Marketing Tips for First-Time Exhibitors

Exhibiting at your first trade show can feel a lot like the first day of high school. The bell rings, everyone else seems to know where they’re going, and you’re not even sure you’re in the right building. It’s easy to get overwhelmed, especially if you’re a small company at a big show. As soon as you register for…

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How to Make Your Content’s Call to Action Count

You’ve spent hours writing your latest and greatest piece of content.  You have a killer story, eye-catching presentation, and even a multi-channel promotion strategy to reach all the right people. But was it a waste of time and money because you forgot the one essential that makes your marketing matter? Your call to action. Every…

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The 5 Rules of High Quality Content (Press Releases)

Producing high quality content – and delivering it to a specific audience – is difficult.  Whether your target audience is a customer, investor or journalist, you are competing against so much noise out there – from long headline queues at 8 a.m. Eastern to instant public reactions on Twitter. A few seconds is all you…

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Why Brands Must Embrace Advocacy Marketing Today, Not Tomorrow

“Advocacy marketing” and “advocate marketing” have become popular buzzwords in the marketing community over the past few years. It’s not surprising; multiple research reports have demonstrated the positive impact customer advocacy has on conversion rates, revenue and client retention. Advocacy marketing isn’t just a passing fad, though. If the conversations at Influitive’s Advocamp 2016 were any indication, more and…

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Mix It Up – 7 Ways to Make Your Marketing New Again

Any professional can get into a groove and follow the same routine of how they do things. This makes sense: It’s part standardizing processes for efficiency, and part “if it ain’t broke, don’t fix it.” But communications professionals know that if their campaigns are going to rise above every other message coming at buyers and influencers…

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Trendspotting Tips for Newsworthy Content

In today’s real-time, always-on environment, it’s tempting to jump on the bandwagon of the latest fad or trending topic without much thought to what you’re newsjacking. That’s not to say that some trends don’t have merit and the content you create around them will help transform your brand. Avoid investing time and resources into marketing efforts…

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9 Superheroes Your Team Needs to Master Your Marketing

Everyone loves a superhero team-up. Although Superman and Captain America are pretty powerful on their own, they’re even stronger when working with other members of the Justice League and Avengers. Superhero teams show how individuals with distinct strengths, expertise and perspectives can overcome their differences to unite and serve all humankind. Although your marketing team isn’t battling large-scale…

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Become a Better Seller, Become a Better Marketer

At its most basic, marketing is the act of selling or promoting products and services. If you consider yourself a part of the marketing tribe, this definition isn’t news to you. But it’s time for a gut check: Promoting and selling are not mutually exclusive. As a marketer, your ability to promote depends on your…

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