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CommPRO.biz > Advertising
News Corp/Fox versus Aereo Service
Advertising

News Corp/Fox versus Aereo Service

By John Douglas, Product Marketing Leader for Converged Media Services, DG If you read the headlines and follow the court proceedings, you may think the TV model is about to be completely disrupted – or...

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The Four Circumstances Driving Disney’s Organizational Culture
Internal & Employee Communications

The Four Circumstances Driving Disney’s Organizational Culture

 By Doug Lipp “Develop your sense of humor and eventually it will develop you.”    Walt Disney The Disney University—a name that carries clout and evokes images of excellence. Mention this...

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New Magazine Launches Q1, 2013: Setting the Record Straight — At Least 45 New Magazine Launches and 146 Special Interest Publications
Mr. Magazine™

New Magazine Launches Q1, 2013: Setting the Record Straight — At Least 45 New Magazin...

The first quarter of 2013 has been a very active quarter in the life of the printed magazine. At least 45 titles were launched in the first three months of 2013, with an additional 146 annuals, specials,...

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SEC Clears the Way for Expanded Social Media Disclosure Provided Investors Are Alerted
News

SEC Clears the Way for Expanded Social Media Disclosure Provided Investors Are Alerte...

By Gene Marbach Long anticipated, the SEC yesterday issued a report that makes clear that companies can use social media outlets like Facebook and Twitter to announce key information in compliance with...

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CEO’s as Communicators: The Good, the Bad, and the Ugly
Corporate Communications

CEO’s as Communicators: The Good, the Bad, and the Ugly

By Leslie Ungar, President, Electric Impulse Communications Dr. Richard Carlson sold millions and made millions with the book and the principle, Don’t sweat the small stuff.  I disagree. I think you...

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Website Can Strengthen a Print Magazine and a Print Magazine Can Strengthen a Website. Now There’s an Idea! The Mr. Magazine™ Interview with Randall Lane, Editor of Forbes Magazine, and the Reasons Behind Forbes’ 96 Years of Success.
Mr. Magazine™

Website Can Strengthen a Print Magazine and a Print Magazine Can Strengthen a Website...

When your name appears in Forbes magazine, you know you’ve made it – and Randall Lane’s name appears in every issue as the current editor of the magazine. For 96 years,Forbes magazine has been the...

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Brian Solis On [What's The Future] Of Business?: Changing The Way Businesses Create Experiences
Corporate Communications

Brian Solis On [What's The Future] Of Business?: Changing The Way Businesses Create E...

  It is with great pleasure that I share with you the details of my next book published again by Wiley, What’s the Future of Business: Changing the way businesses create experiences. As an author, you...

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Intelligent Campaigns are the Future of Online Advertising
Digital Advertising

Intelligent Campaigns are the Future of Online Advertising

By Jaime Singson, Head of Dynamic Creative Optimization and Tag Management Solutions, DG In the next few years, one of the cornerstones of digital advertising will be the ability to run intelligent...

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Crisis Communications: The First Hour
Crisis Communications

Crisis Communications: The First Hour

By Susan Tellem, Partner with Tellem Grody PR Ask anyone who has been in a crisis situation to recall the first hour, and they will tell you it is reminiscent of Chicken Little and the sky falling. It’s...

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WWE “Suplexes” SXSW with Strategic Approach to Social Media
Strategic Communications

WWE “Suplexes” SXSW with Strategic Approach to Social Media

By Sam Ford, Director of Digital Strategy, Peppercomm  The South by Southwest Interactive agenda this year was full of the usual suspects of speakers: digital pioneers, entrepreneurs, social activists...

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The Long Term Lesson From Super Bowl XLVII…  Avoiding Product Amnesia: Are Ads Emotionally Aligned?
Advertising

The Long Term Lesson From Super Bowl XLVII… Avoiding Product Amnesia: Are Ads Emotio...

By Hunter Thurman, Founder, Thriveplan This year’s Super Bowl saw brands like Anheuser-Busch, Go Daddy and Chrysler receive major attention for creating ads that evoked strong emotional reactions....

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Cardinal Mahony: The Catholic Church’s Cross to Bear
Crisis Communications

Cardinal Mahony: The Catholic Church’s Cross to Bear

By Steven Fink, President and CEO, Lexicon Communications Corp Pope Benedict XVI has fled the Vatican and left the Catholic Church still deeply mired in a pedophilia crisis he could have alleviated, but...

»»

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