By Jaime Singson, Head of Dynamic Creative Optimization and Tag Management Solutions, DG In the next few years, one of the cornerstones of digital advertising will be the ability to run intelligent...

By Jason Lehmbeck, CEO & Co-Founder, DataPop The kingmaker of Silicon Valley, Marc Andresseen is fond of pointing out that “software is eating the world.”  Google’s recent purchase of Channel...

By Mathew Evins, Chairman, EVINS Ltd. Brand health is inherently tied to effective branding. Many businesses realize this too late, with a sudden or drastic decrease in market share and brand...

By Ann Revell-Pechar, Vice President, Carolinas at Arketi Group This spring, we gave in to our son’s desire to include Munich on our European itinerary. The reasons he wanted to go were perfectly clear...

By Zach Bonnan, Sr. Copywriter, Interaktiva Digital Marketing When General Motors Co. announced on Tuesday (5/15) that it will stop advertising on Facebook, many marketers were surprised. Abandoning...

By Blair Enns, Author, “The Win Without Pitching Manifesto” Are you in PR, marketing, advertising or related integrated marketing communication professions where you’re forced to pitch your best...

By Craig Macdonald, CMO and SVP for Products, Covario, Inc. You don’t have to be told that Twitter is all the rage in the advertising world. Every advertiser is tweeting away, about new product...

By Deborah Simpson, President, Multi-Craft It infuriates me when I see the following message at the bottom of an email: Do those who use that tagline have any idea what they are saying (or is it just a...