Advertising

A Guide to Holiday Social Advertising for Retailers

By Yuri Hoshino, Account Director, Adaptly  Some $884.50 billion in total holiday retail sales are predicted for 2016. To put this spend into perspective: in 2015 back-to-school trailed far behind at $68 billion and Mother’s Day at $21.2 billion. With consumers facing seasonal messages and advertisements from all different directions, it takes careful planning and strategizing to execute…

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Tips to Thrive on Black Friday and Cyber Monday

By Michelle Burtchell-Spector, VP of Marketing, Salsify With the holidays upon, it is vital that e-commerce sites are buttoned up with clear product content to help consumers click “Buy.” Buyers can research, compare and order gifts from almost anywhere. Each time a shopper sees a product or brand on a digital device or in a…

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Harnessing the Power of Brand Home Engagement to Drive Consumer Loyalty

By Christian Lachel Executive Creative Director and Vice President, BRC Imagination Arts Today’s consumers are in the driver’s seat: they no longer wish to be marketed to, but rather involved with their favorite brands in meaningful, two-way exchanges. One way some of the world’s savviest consumer brands are creating a compelling customer experience is through their brand…

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New Neuroscience Study Shows How Mobile Users Actually Respond to In-App Ads

By CommPro.biz Editorial Staff In-app mobile video advertising platform MediaBrix announced the results of a new study from neuromarketing leaders True Impact and Neurons Inc. designed to help marketers understand how users react to and engage with in-app mobile video ads. Researchers found that embedded, opt-in ads that rewarded attention and presented within the context…

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Advertisers, Let’s Mobilize!

By Katherine Cox, Media Planner, M/C/C I love my phone. I take it everywhere with me: meetings, the grocery store, the bathroom, everywhere! For many, our phones are part of our identities – so much so that we spend an average of 4.7 hours a day on them, according to Informate Mobile Intelligence. This might sound…

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Branding 101: Say What You Mean and Mean What You Say

By Misti Jones, Account Executive, M/C/C We live in a world FULL of advertising. We constantly receive messages from brands on what to buy and why to buy it. But these days, for consumers to choose one brand vs. another, the specifics about the product or service matter less. What really matters is what the brand…

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#DrinkMoxie – What NOT To Do In An Economic Downturn

By Dave Marinaccio, SVP, CCO, Laughlin Marinaccio & Owens Ever hear of Moxie? Not many people have. At one time, it was the largest-selling soft drink in America. So how did a brand that was bigger than Coca-Cola disappear from grocery shelves and consumer consciousness? It is an illuminating and cautionary tale for anyone who manages a brand.…

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The Calm Before the (Digital) Storm

By Vernon Vasu, CMO, ReFUEL4  The sea both frightens me and lures me in. I enjoy surfing, hanging out on the beach with my family. But when I am out there on my surfboard, there is always a little twinge of danger being in the open, so far from the shore. That was my feeling after…

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Women in Ad Tech

Editor’s Note: The current US elections have placed the issue of gender roles front and center. But one doesn’t have to look at US politics to find gender imbalances in leadership positions. Nowhere is this more obvious than in the field of ad tech. Sources estimate that less than 3% of ad tech CEOs are women,…

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5 Things Brand Advertisers Should Know About Direct Response TV

By Carl Turner, Marketing Specialist Once reserved mainly for niche products and services, direct response marketing is becoming increasingly common. According to Forbes, multiple multi-billion dollar enterprises have been created by direct response TV (DRTV) advertising, and those numbers are only continuing to rise. The right DRTV campaign sells a product or service, but a…

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Click Here! The Basics of Getting Your Call To Action (CTA) Noticed

By Natasha Fleury, Marketing Partner, Generator Inc Marketing Where to begin with calls to action? There’s the format. There’s the words. There’s the purpose. There’s the design. These factors are all important when building a call to action. So where do you begin? Know Your Audience Start with your sales and marketing funnel to understand…

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My Competitor Just Dropped $20 Million on Ads. So What Do I Do Now?

By Kevin O’Connor, Vice President of Marketing, Neopost USA I’m in a classic David versus Goliath situation. My chief competitor, a global giant, just spent a reported $20 million on a super-saturating, multimedia, national advertising campaign. They bought the whole top-shelf package: TV spots (on the Super Bowl no less), print, digital/online presence, a new…

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VA Disneyland Analogy Creates Storm of Negative Comments

    VA Secretary Robert McDonald put both his  corporate feet in his mouth this week when he suggested that veterans should not complain about the long wait time for an appointment to see a doctor at the VA.  After all, said McDonald, people waiting in line at Disneyland never complain.  It’s not about the…

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5 Tips to Optimize Your Facebook Ads

By Jill Kurtz, Owner, Kurtz Digital Strategy While I believe that true relationship building comes from organic social media strategies, there are exceptions. Since Facebook started heavily manipulating who sees your posts, you just about have to pay for some Facebook ads to get good reach on your messages there. Since you likely don’t have…

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How Do You Sing Your Praises? Advertising vs. Public Relations

By Dian Griesel, President, Dian Griesel International “Don’t pay any attention to what they write about you. Just measure it in inches,” Andy Warhol once quipped. Perhaps this method worked for Warhol whose edgy and unique persona along with his infamy and uncanny ability to get stacks of free media coverage were key to selling his…

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Madonna Badger Continues #WomenNotObjects Campaign New Video And Initiative Titled #IStandUp Launches WomenNotObjects.com

Badger & Winters, an advertising, branding & design agency specializing in communicating to women, announced today the launch of WomenNotObjects.com as well as a new call-to-action video titled “#IStandUp”. As a follow-up to their initial “We Are #WomenNotObjects” video, Badger &Winters created #IStandUp to bring to light the well-documented harms of objectification. #IStandUp is a…

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Don’t Talk to Me That Way – #WomenNotObjects

“Advertising is only evil, when it advertises evil things.”                                                              -David Ogilvy By Madonna Badger, Chief Creative Officer and Founder, Badger and Winters I have objectified women (and men) many times during the 22 plus years that I’ve owned my ad agency, Badger and Winters, and this year, I made a promise to never objectify another human…

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Themes Coming Out of #SuperBowl50 Advertising

By Jim Joseph, Chief Integrated Marketing Officer and President of the Americas, Cohn & Wolfe I held my annual Twitter party #SuperBowlExp during the Super Bowl again this year…not to sweat out the game but to comment on all of the brand activity. We collectively rate the advertising and evaluate the marketing, and then take breaks…

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QB Peyton Manning: This Bud’s For Me!

By Peter Himler, Founding Principal, Flatiron Communications, LLC, @peterhimler As branded sports sponsorship goes, there is no more powerful spotlight than an overt plug during the Super Bowl telecast. And Sunday night, the plugged brand’s marketing team no doubt convulsed with tears of joy when the game’s winning quarterback Peyton Manning delivered it organically to an audience of…

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Advertising in 2016: Big Data Puts Your Gut Feeling to the Test

By Boaz Amidor, CMO, WalkMe Elvis has entered the building. Growing number of reports are indicating that video ads are coming to Google search results, and that Google has been testing out new ways of embedding video ads in its SERP (Search Engine Results Pages), alongside traditional text-based ads. It is highly probable that sometime…

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