Advertising

QB Peyton Manning: This Bud’s For Me!

By Peter Himler, Founding Principal, Flatiron Communications, LLC, @peterhimler As branded sports sponsorship goes, there is no more powerful spotlight than an overt plug during the Super Bowl telecast. And Sunday night, the plugged brand’s marketing team no doubt convulsed with tears of joy when the game’s winning quarterback Peyton Manning delivered it organically to an audience of…

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Themes Coming Out of #SuperBowl50 Advertising

By Jim Joseph, Chief Integrated Marketing Officer and President of the Americas, Cohn & Wolfe I held my annual Twitter party #SuperBowlExp during the Super Bowl again this year…not to sweat out the game but to comment on all of the brand activity. We collectively rate the advertising and evaluate the marketing, and then take breaks…

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Advertising in 2016: Big Data Puts Your Gut Feeling to the Test

By Boaz Amidor, CMO, WalkMe Elvis has entered the building. Growing number of reports are indicating that video ads are coming to Google search results, and that Google has been testing out new ways of embedding video ads in its SERP (Search Engine Results Pages), alongside traditional text-based ads. It is highly probable that sometime…

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Where Digital Media is Going and Why You Should Care

By Jay Friedman, COO, Goodway Group Just 15 years ago, families and kids would probably spend a lazy Saturday riding their bikes up and down the street, creating masterpieces with sidewalk chalk and later curling up on the couch to watch a movie together on the VCR. Such a simple and pleasant time to be alive,…

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Change is So 2015. 2016 is about Evolution.

By Andrew Graff, CEO, Allen & Gerritsen I love the New Year—it’s a time for fresh starts, new beginnings and, most importantly, reflection. Reflection is particularly important in the advertising industry, where the pace is fast and circumstances change rapidly. Sometimes, we simply need to stop and say, “Wait, what just happened?” and, “How has it…

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(2015 Top Post) The Four Circumstances Driving Disney’s Organizational Culture

 By Doug Lipp “Develop your sense of humor and eventually it will develop you.”    Walt Disney The Disney University—a name that carries clout and evokes images of excellence. Mention this highly-regarded institution to any business leader and the question that often follows is: “How do they develop the world’s most engaged, loyal and customer-centric…

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Before Rebranding: Five Questions to Gauge Your Brand Health

By Mathew Evins, Chairman, EVINS Ltd. Brand health is inherently tied to effective branding. Many businesses realize this too late, with a sudden or drastic decrease in market share and brand resonance. In the twenty-eight year history of our agency, we have directed and handled rebranding efforts for dozens of clients, all of whom came to…

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GUINNESS WORLD RECORDS ™ and D S Simon Media Form Joint Marketing Initiative

Guinness World Records, the authority on record-breaking achievement, and D S Simon Media, a leading digital and strategic video communications firm, have today announced a new joint marketing initiative in the USA. The two organizations will collaborate by sharing information about each other’s services with their respective clients. This will generate more awareness surrounding the…

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What Content Must Learn from Advertising (PRESENTATION)

Editor’s Note: Presented at Content Israel 2015, MRY Agency Group Strategy Director Eli Pakier offers original research to look at the blurring line between content and advertising, and then offers four ways content marketers can learn from advertisers.   What Content Must Learn from Advertising #ContentIsrael15 from MRY

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Creating Stand-Out Digital Advertising in a Crowded Online Field

How Using Creative, Strategic Thought Will Help Your Social Advertising Plan Soar By Sue Reninger, Managing Partner – Brand Strategy, RMD Advertising The holiday season begins earlier each year, with brands dawning festive personas and introducing new must-have products that entice consumers to buy as soon as the first leaves drop. 41% of Americans said they start their…

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Social Advertising Plans for the Holidays: Are You Ready to Deck the Walls?

Editor’s Note: The holidays are upon us. CommPRO reached out to our community seeking insight about your social advertising plan.  Are you ready? Now more than ever, companies are relying on social advertising as a key component of their marketing efforts. How can they can stand out from a crowded field, get the most bang for their buck…

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You’re a Woman and You’re Too Old

By Kieran Flanagan, Behavioral Researcher & Strategist, and CCO, The Impossible Institute I have a friend in advertising (no really I do!), a talented friend who is well awarded and well-regarded and while out searching for a new opportunity a headhunter whispered these words in her ear, “you’re a woman and you’re too old.” Now before…

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Advertising Week Explores the Power of Sports or Consumers as Fans: Brands Tap into Fan Passion for Sport

By Lauren Tietjen, Global Communications Director, Octagon The massive gathering known as Advertising Week has just concluded its 12th year of bringing together the best minds in marketing and advertising. New for 2015, Advertising Week hosted its first-ever Sports Track presented by Octagon, a day on sessions focusing on sports as a marketing pillar for brands to authentically…

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The Evolution from the ‘Mad Men’ Era to the Digital/Mobile Era

By Matthew Russo, Lead Educator, The Mobile Majority Smoking in the office. Blazers and fedoras. Cocktails at lunch. Aside from the feelings nostalgia and memories of a far more casual workplace, these were just a few surface tactics that attracted droves of viewers to AMC’s hit series, Mad Men, for the past 7 seasons. But like any…

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The Top 10 Facebook and Twitter Advertising Hacks of All Time (PRESENTATION)

Editor’s Note: Larry Kim’s presentation at Hubspot’s INBOUND 2015 Marketing Conference. Learn unusual tips, strategies and process for getting 10-100x more value from paid ad campaigns on Facebook, Twitter, YouTube, Linkedin & Google+, including how to drive exponentially more traffic to your content, and convert 3-5x more of those clicks into leads and sales – all for…

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Instagram: Finding Success in Scheduling Third Party Platform Campaigns

By Jonah Goodhart, Co-Founder and CEO, Moat Since its launch, Instagram has become one of the top social media platforms that brands turn to when looking to increase their exposure. It allows brands to engage with their customers by sharing snapshots of their products and culture in an intimate way that’s visually appealing. With over 300…

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3 Tips When Deciding Between Native Advertising and Content Marketing

By Lindsey Groepper, President, BLASTmedia A fight is brewing in the world of marketing when it comes to brand budget dollars; how do you choose between native advertising and content marketing? It’s not an easy question to answer, brands must wade through a plethora of information to decide what is best for them. To help cut through…

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Survey Reveals Media Execs’ Top Priorities and Predictions for the Second Half of 2015

By Jim Porçarelli, Chief Strategy Officer,  Active International The way that today’s companies are connecting with their consumers has been completely revolutionized by the rise of digital, mobile and social (DMS) media channels. DMS advertising is increasingly becoming a top priority for advertisers as they develop campaigns to engage their consumers. With advertisers feeling the…

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Solving for Cross-Device Attribution

By Duncan McCall, CEO and Co-Founder, PlaceIQ As brands and agencies face increased pressure to understand human behavior across a rapidly changing consumer landscape, advances in location-based data analysis have made mobile the number one tool for gathering insights into where people go, the things they do, and what they buy. Mobile’s ability to bridge the gap…

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Microsoft’s Ad Biz Wasn’t its Core Excellence

By Jay Friedman, COO, Goodway Group Microsoft has long struggled with the question of deciding whether or not its’ advertising business could be a profitable venture. As time passed, they finally asked themselves, ‘Should we do it right, or not do it at all?’ To me, it seems as if a number of specific occurrences led to…

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