Advertising

Advertisers, Let’s Mobilize!

By Katherine Cox, Media Planner, M/C/C I love my phone. I take it everywhere with me: meetings, the grocery store, the bathroom, everywhere! For many, our phones are part of our identities – so much so that we spend an average of 4.7 hours a day on them, according to Informate Mobile Intelligence. This might sound…

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Branding 101: Say What You Mean and Mean What You Say

By Misti Jones, Account Executive, M/C/C We live in a world FULL of advertising. We constantly receive messages from brands on what to buy and why to buy it. But these days, for consumers to choose one brand vs. another, the specifics about the product or service matter less. What really matters is what the brand…

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#DrinkMoxie – What NOT To Do In An Economic Downturn

By Dave Marinaccio, SVP, CCO, Laughlin Marinaccio & Owens Ever hear of Moxie? Not many people have. At one time, it was the largest-selling soft drink in America. So how did a brand that was bigger than Coca-Cola disappear from grocery shelves and consumer consciousness? It is an illuminating and cautionary tale for anyone who manages a brand.…

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The Calm Before the (Digital) Storm

By Vernon Vasu, CMO, ReFUEL4  The sea both frightens me and lures me in. I enjoy surfing, hanging out on the beach with my family. But when I am out there on my surfboard, there is always a little twinge of danger being in the open, so far from the shore. That was my feeling after…

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Women in Ad Tech

Editor’s Note: The current US elections have placed the issue of gender roles front and center. But one doesn’t have to look at US politics to find gender imbalances in leadership positions. Nowhere is this more obvious than in the field of ad tech. Sources estimate that less than 3% of ad tech CEOs are women,…

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5 Things Brand Advertisers Should Know About Direct Response TV

By Carl Turner, Marketing Specialist Once reserved mainly for niche products and services, direct response marketing is becoming increasingly common. According to Forbes, multiple multi-billion dollar enterprises have been created by direct response TV (DRTV) advertising, and those numbers are only continuing to rise. The right DRTV campaign sells a product or service, but a…

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Click Here! The Basics of Getting Your Call To Action (CTA) Noticed

By Natasha Fleury, Marketing Partner, Generator Inc Marketing Where to begin with calls to action? There’s the format. There’s the words. There’s the purpose. There’s the design. These factors are all important when building a call to action. So where do you begin? Know Your Audience Start with your sales and marketing funnel to understand…

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My Competitor Just Dropped $20 Million on Ads. So What Do I Do Now?

By Kevin O’Connor, Vice President of Marketing, Neopost USA I’m in a classic David versus Goliath situation. My chief competitor, a global giant, just spent a reported $20 million on a super-saturating, multimedia, national advertising campaign. They bought the whole top-shelf package: TV spots (on the Super Bowl no less), print, digital/online presence, a new…

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VA Disneyland Analogy Creates Storm of Negative Comments

    VA Secretary Robert McDonald put both his  corporate feet in his mouth this week when he suggested that veterans should not complain about the long wait time for an appointment to see a doctor at the VA.  After all, said McDonald, people waiting in line at Disneyland never complain.  It’s not about the…

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5 Tips to Optimize Your Facebook Ads

By Jill Kurtz, Owner, Kurtz Digital Strategy While I believe that true relationship building comes from organic social media strategies, there are exceptions. Since Facebook started heavily manipulating who sees your posts, you just about have to pay for some Facebook ads to get good reach on your messages there. Since you likely don’t have…

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How Do You Sing Your Praises? Advertising vs. Public Relations

By Dian Griesel, President, Dian Griesel International “Don’t pay any attention to what they write about you. Just measure it in inches,” Andy Warhol once quipped. Perhaps this method worked for Warhol whose edgy and unique persona along with his infamy and uncanny ability to get stacks of free media coverage were key to selling his…

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Madonna Badger Continues #WomenNotObjects Campaign New Video And Initiative Titled #IStandUp Launches WomenNotObjects.com

Badger & Winters, an advertising, branding & design agency specializing in communicating to women, announced today the launch of WomenNotObjects.com as well as a new call-to-action video titled “#IStandUp”. As a follow-up to their initial “We Are #WomenNotObjects” video, Badger &Winters created #IStandUp to bring to light the well-documented harms of objectification. #IStandUp is a…

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Don’t Talk to Me That Way – #WomenNotObjects

“Advertising is only evil, when it advertises evil things.”                                                              -David Ogilvy By Madonna Badger, Chief Creative Officer and Founder, Badger and Winters I have objectified women (and men) many times during the 22 plus years that I’ve owned my ad agency, Badger and Winters, and this year, I made a promise to never objectify another human…

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Themes Coming Out of #SuperBowl50 Advertising

By Jim Joseph, Chief Integrated Marketing Officer and President of the Americas, Cohn & Wolfe I held my annual Twitter party #SuperBowlExp during the Super Bowl again this year…not to sweat out the game but to comment on all of the brand activity. We collectively rate the advertising and evaluate the marketing, and then take breaks…

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QB Peyton Manning: This Bud’s For Me!

By Peter Himler, Founding Principal, Flatiron Communications, LLC, @peterhimler As branded sports sponsorship goes, there is no more powerful spotlight than an overt plug during the Super Bowl telecast. And Sunday night, the plugged brand’s marketing team no doubt convulsed with tears of joy when the game’s winning quarterback Peyton Manning delivered it organically to an audience of…

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Advertising in 2016: Big Data Puts Your Gut Feeling to the Test

By Boaz Amidor, CMO, WalkMe Elvis has entered the building. Growing number of reports are indicating that video ads are coming to Google search results, and that Google has been testing out new ways of embedding video ads in its SERP (Search Engine Results Pages), alongside traditional text-based ads. It is highly probable that sometime…

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Where Digital Media is Going and Why You Should Care

By Jay Friedman, COO, Goodway Group Just 15 years ago, families and kids would probably spend a lazy Saturday riding their bikes up and down the street, creating masterpieces with sidewalk chalk and later curling up on the couch to watch a movie together on the VCR. Such a simple and pleasant time to be alive,…

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Change is So 2015. 2016 is about Evolution.

By Andrew Graff, CEO, Allen & Gerritsen I love the New Year—it’s a time for fresh starts, new beginnings and, most importantly, reflection. Reflection is particularly important in the advertising industry, where the pace is fast and circumstances change rapidly. Sometimes, we simply need to stop and say, “Wait, what just happened?” and, “How has it…

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The Four Circumstances Driving Disney’s Organizational Culture

 By Doug Lipp “Develop your sense of humor and eventually it will develop you.”    Walt Disney The Disney University—a name that carries clout and evokes images of excellence. Mention this highly-regarded institution to any business leader and the question that often follows is: “How do they develop the world’s most engaged, loyal and customer-centric…

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Before Rebranding: Five Questions to Gauge Your Brand Health

By Mathew Evins, Chairman, EVINS Ltd. Brand health is inherently tied to effective branding. Many businesses realize this too late, with a sudden or drastic decrease in market share and brand resonance. In the twenty-eight year history of our agency, we have directed and handled rebranding efforts for dozens of clients, all of whom came to…

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