About Marketing Nightmares: The Book
Marketing humorist Steve Lundin (Mediapost, CommPro) conducts you on a rollicking romp through some of the most notable examples of marketing programs gone awry, provided with a thorough analysis of why and how to avoid making similar mistakes.
Read incredible tales of massive, embarrassing failures from BIG brands and companies like Motrin, Pepsi, Burger King, Wal-Mart, Edelman and Groupon! These incredible, disturbing, and (unintentionally) hilarious stories will leave you scratching your head and wondering out loud: “someone actually approved AND paid for that?”
Beyond the humor it’s the lessons that these tales teach that you’ll be able to take home and apply to your own campaign. These lessons are invaluable and provide real insight on everything from understanding different cultures to managing social network disasters. And the best part is that someone else already paid for your education!
Marketing Nightmares provides an in depth look expensive mistakes, coupled with an explanation of why they happened and what we as marketers can do to avoid them. This is fast moving and provocative read that will provide marketers with some of the most important information they can use: a way to avoid creating their own nightmares.