By Susan Young, Get in Front Communications, Inc. Want to learn from one of the best social media marketers and business leaders? Seth Godin has shared his thoughts on social media marketing, creativity,...
Paid, Owned and Earned Media in Digital PR
Traditionally PR has concentrated more on earned media than paid media. We’ve used paid media for branding and positioning with advertorials or sponsored content. We placed ads to tell the brand’s...
If You Paint Like Picasso, You Can Lead
By Jim Grew, The Grew Company A recent tour of a special Picasso exhibit at New York’s famous Guggenheim Museum stunned me. Just amazing delicate, raw power. Until that day I had trouble getting...
Content Rule of Three
By Oliver Wellington, Co-Founder, nRelate In today’s complex digital landscape a solid content strategy won’t see success without three core components: search, social, and discovery. Many companies...
Got CSRs and Think You’re Doing Customer Service Right? You’re Probably N...
By Susan Baroncini-Moe, Author and Guinness World Records® titleholder It’s happened to all of us: you call a company for support and you get a random, overseas CSR (that’s Customer Service...
Monday, May 20, 2013 (Highlights include: Online Video Ad Market Soars, Advice for WH...
Monday, May 20, 2013 .BIZ BLOGS Jay Carney: Please...
Jay Carney: Please Kiss the Blarney Stone!
By Susan M. Tellem, Partner, Tellem Grody PR, Inc. According to tradition (and Wikipedia, of course), kissing the Blarney Stone endows the kisser with the gift of the gab and great eloquence. No...
Want to Improve Productivity? Cancel Some Meetings
The Wall Street Journal recently carried a column entitled: “Donald Rumsfeld’s Rules for Successful Meetings” (see: ...
Why Your Social Enterprise Is Not Going to Save the World
A lifelong social entrepreneur, Danielle Lanyard, has spent decades using social enterprise to solve the world's dearest sustainability challenges. Yet, have her efforts changed the world? She introspects...
5 Communication Quotes From ‘The Mother of Media Psychology,’ Dr. Joyce Brothers
By Susan Young, Get in Front Communications, Inc. She was dubbed “the mother of media psychology.” Dr. Joyce Brothers, a licensed psychologist who passed away on Monday, has been described by...
How Close Is Too Close?
By Carol Kinsey Goman One of the easiest mistakes to make during a business encounter with someone is to misjudge how much space the other person needs. One night not long ago, when I was traveling on...
Kmart’s ‘Ship My Pants’ Ad: Viral Genius or Epic Brand Fail?
By Paul Maccabee, President, Maccabee Public Relations By every metric of our social media marketing age, Kmart’s 35-second spot, “Ship My Pants,” is a monster success – 13.9 million...












