By Justin Brady, Creativity Cultivator, Test of Time Design We have been at critical mass in advertising for years. Our brains have been slowly trained to look for patterns and upon detecting those...
Why Your New Agency Might Be Lying to You
By Adele Gambardella-Cehrs CEO, Epic PR Group As the CEO of a PR agency, I have recently stopped answering RFP’s. That’s right. We no longer give our ideas away for free and neither should you. When...
The PR Approach to Link Building and SEO
Way back when Google first started they created an algorithm to rank web content based on relevance and citations. ‘Citation’ as in those footnotes you see on a research paper where one...
An Energy Company’s Progress On Building Customer Trust: Centrica’s CSR H...
Centrica has moved away from producing an all-encompassing ‘CR Report’ to a more innovative way of meeting the varying interests of its different stakeholders. CSR chief Jeff Oatham reports.
Don’t Endorse a Hot Mess on LinkedIn
By Susan M. Tellem, Partner, Tellem Grody PR, Inc. If you like to endorse people you know on LinkedIn, you probably see the occasional egg avatar when the box with your four LinkedIn buddies comes...
Social Technology: The New Secret Weapon for Accelerating Innovation & Speed in ...
By Jeanne Bradford, Principal, TCGen Never has it been more important to innovate on an accelerated timeline. Yet many companies are stuck in the myth that you cannot achieve both innovation and speed...
Access to Medicine & Ethical Governance: GlaxoSmithKline’s 2012 CSR Report
Lots of companies say they don’t have separate CR strategies; that they are completely embedded, etc. But how can you demonstrate that integration? Aman Singh reviews GlaxoSmithKline's 2012 CSR Report with Clare Griffin, Director for Global CSR.
The Sandy Hook Tragedy: Effective Communications in Critical Times (Teleseminar Recor...
Editor’s Note: This teleseminar was originally published on January 14, 2013, on CommPRO.biz In the Green Room With Gerard Braud Teleseminar Recording On-Demand REGISTER SESSION...
Crisis Communication for West Texas Fertilizer Plant in Waco: Why PIOs, Emergency Man...
By Gerard Braud As I write this article, the media are reporting on the crisis in Waco, Texas at the West Texas Fertilizer Plant, which blew up. In a news conference I’m watching on television, the...
Are your Prepared for an Online Crisis? Burger King Wasn’t
This is number four in a series of articles about 10 actions that should be on your 2013 Digital PR plan Back in 2011 when Burson Marstellar did their Digital Crisis Preparedness survey they found that...
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