As a rule, PR folk are not stats and metrics buffs. Few university communication courses emphasize the need for metrics. Some teach a statistics course, but not many teach online analytics. In the...
4 Best Practices Brands Should Implement, Now That Twitter is a Yahoo News Source
By Victoria Harres,VP, Audience Development & Social Media, PR Newswire Last month a single 61 character tweet (12 words as a matter of fact) caused the S&P 500 to drop $136 Billion in mere...
(FREE, ON-DEMAND WEBCAST) Investor Relations Leaders Debate SEC’s Latest Ruling on So...
WATCH FREE, ON-DEMAND WEBCAST Update from Fay Shapiro, Editor/Publisher, CommPRO.biz… On April 24, investor relations community leaders came together to discuss the issues in a forum sponsored...
Wednesday, May 15, 2013 (Highlights: PRkting®–Creating an Authentic Social Medi...
Wednesday, May 15, 2013 .BIZ BLOGS Five Pro Portrait...
Paid, Owned and Earned Media in Digital PR
Traditionally PR has concentrated more on earned media than paid media. We’ve used paid media for branding and positioning with advertorials or sponsored content. We placed ads to tell the brand’s...
Five Things You Need to Know About Storify
By Michael Lamp, Hunter PR You’ve been to an event before, be it a concert with friends, family outing to the park or an industry conference. Chances are, you’ve even looked to social media to find a...
8 Ways Law Firms (& Other Professional Services Companies) Can Use the Internet ...
By Scott Mozarsky, EVP – Global Chief Commercial Officer, PR Newswire Before moving into my current role as Chief Commercial Officer for PR Newswire, I worked for seven years as an M&A associate at...
Are your Prepared for an Online Crisis? Burger King Wasn’t
This is number four in a series of articles about 10 actions that should be on your 2013 Digital PR plan Back in 2011 when Burson Marstellar did their Digital Crisis Preparedness survey they found that...
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