As a rule, PR folk are not stats and metrics buffs. Few university communication courses emphasize the need for metrics. Some teach a statistics course, but not many teach online analytics. In the...
J.C .Penney’s Corporate “Mea Culpa”: Will It Work?
Much ink has been spilled recently in documenting the woes of retail giant J.C. Penney. In hiring Apple wunderkind Ron Johnson some 17 months ago, the company attempted to remake itself, hoping that he...
Monday, May 6, 2013 (Highlights: FREE WEBCAST-SEC on Social Media for Disclosure; Sto...
Monday, May 06, 2013 .BIZ BLOGS Vinny Jindal, CEO...
Friday, May 3, 2013 (Highlights: SEC on Social Media Webcast, April Consumer Magazine...
Friday, May 03, 2013 .BIZ BLOGS Social Media, Investor...
Meredith Media’s ‘Sales Guarantee’ – That’s the Power o...
A Mr. Magazine™ Minute With Dick Porter, President, Media Sales, Meredith National Media Group Do you have any doubts that advertising in magazines increases product sales at retail? Well, if you are...
A Social Media Marketer’s Cheat Sheet for Mitigating Risk
By Peter Friedman, CEO,LiveWorld As any social media person operating in a corporate or regulated environment can tell you, navigating legal liability while giving your customers a voice online can be a...
May 1, 2013 (Special Issue: Featuring the On-Demand Webcast, “Investor Relation...
Wednesday, May 01, 2013 .BIZ BLOGS Social Media and...
JC Penney’s Troubles Underscore Importance of Branding, Strategic Storytelling,...
By David E. Johnson,CEO, Strategic Vision, LLC JC Penney is an iconic retailer dating back 111 years, yet lately it has fallen under hard times. For years it had an unique spot in retailing between...
Wait…Where Am I Again? Why the Dominant Brand within the Store Should be the Store It...
By Jeff Weidauer,Vice President of Marketing and Strategy,Vestcom International If you’re feeling a little winded after the past five years, welcome to the club. Between the “Great Recession” and a...
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