5/24: Happy Memorial Day Weekend! Catch-up with this month’s popular posts & latest...
12 Insights on the Emotional Marketing Revolution From Seth Godin
By Susan Young, Get in Front Communications, Inc. Want to learn from one of the best social media marketers and business leaders? Seth Godin has shared his thoughts on social media marketing, creativity,...
The IR World Remains “A-Twitter” Over Social Media
Forgive me for that rather unfortunate headline; however, that’s the best I could come up with as I’m distracted by thoughts of the impending long weekend. Regardless of how trite the headline might...
Making Honest B2B Endorsements through Social PR, Part II
By Judy Gombita, (Social) Public Relations and Communication Management Specialist Part I of this article ended with a suggestion to organizational communicators to get research-and-interactions proactive...
Five Things You Need to Know About Storify
By Michael Lamp, Hunter PR You’ve been to an event before, be it a concert with friends, family outing to the park or an industry conference. Chances are, you’ve even looked to social media to find a...
Paid, Owned and Earned Media in Digital PR
Traditionally PR has concentrated more on earned media than paid media. We’ve used paid media for branding and positioning with advertorials or sponsored content. We placed ads to tell the brand’s...
Jason Collins is Not the Gay Jackie Robinson: His “Decision” Grows His Ma...
Doug Simon, President & CEO of D S Simon Productions, examines what the future holds from a marketing perspective for NBA player Jason Collins after his announcement that he is gay. Doug’s...
Making Honest B2B Endorsements through Social PR, Part I
By Judy Gombita, (Social) Public Relations and Communication Management Specialist Businesses with a history of paying significant sums of money to a service company, vendor or membership-based...
Thursday, May 23, 2013 (Highlights: Picasso & Leadership, Ethics Costly, Create ...
Thursday, May 23, 2013 .BIZ BLOGS If You Paint Like...
4 Ways to Build Storytelling into Press Releases
By Sarah Skerik, Vice President, Content Marketing, PR Newswire Assuming that you need to stick to dry language and a certain format when drafting a press release can limit the appeal (and ultimately the...
If You Paint Like Picasso, You Can Lead
By Jim Grew, The Grew Company A recent tour of a special Picasso exhibit at New York’s famous Guggenheim Museum stunned me. Just amazing delicate, raw power. Until that day I had trouble getting...
How You Can Create In-House Social Media Celebrities
Mike Bako, Marketing Manager for D S Simon Productions, spoke with Nicole Yelland, Director of Marketing & Communications at Livio Radio, about the process of turning your in-house staff into social...
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